Who do we serve?
PropelGrowth works exclusively with the Financial Services industry, with a particular focus on the global Capital Markets. We work with banks, brokerages, exchanges, and financial technology providers. Our clients sell services or solutions that are backed by sophisticated technology. Most of our clients are faced with lengthy, complex sales cycles.
What problems do we help solve?
In the past few years, the way businesses buy financial technology has changed. Buyers tend to spend more time performing independent research and engage with sales people much later in their buying process. This means that companies have to change the way they market and sell in order to influence the buying decisions.
How do we help?
We help our clients negotiate this fundamental shift in the buying process by collaborating on messaging and thought leadership strategy. Then we help to develop sales and marketing content that can influence decisions throughout the customer buying process. We also assist clients in driving awareness and demand, nurturing prospects throughout the buying cycle, and managing the pipeline to improve close rates and margins.
Our goal is to position our clients as Trusted Advisors who are actively engaged, building relationships with customers.
Why do our clients engage us?
Each client has a different need. Some focus exclusively on the capital markets and ask for our help developing a thought leadership strategy that reflects their advanced understanding of the markets in which they specialize. Some work in multiple verticals and need help with messaging and content that targets the specialized needs and expectations of the capital markets. Some need expertise in segmenting the market and designing a workable sales and marketing strategy. Others engage us to design and run lead generation and lead nurturing programs. Some are implementing marketing automation and need content to support each stage of the client buying process.
One thing all of our clients have in common is that they sell complex services and they come to PropelGrowth for assistance in helping their target market understand their unique value proposition.
