PropelGrowth is a marketing consultancy that works exclusively in the financial services industry.
We help you develop and deploy customer-centric marketing programs. Our services include:
- buyer persona research
- marketing strategy development
- thought leadership programs
- content marketing and inbound marketing
- lead generation
- collaboration with media and analysts
Using proven best practices in content marketing, we help you develop programs that build awareness and drive demand.
We typically begin a relationship by doing market research — interviewing your customers, prospective customers and users of competitive products to help you identify and understand the needs of your target audience. Then we prepare a documented marketing strategy based on that research. Based on the strategy, we help you develop a thought leadership program about specific issues your firm addresses. We would help you weave a story around the issues and then create supporting content to help attract an audience. Programs typically include white papers, case studies, blog posts and by-lined articles, webcasts, videos, infographics, press releases, and live events. Using this content, we develop campaigns focused on attracting and nurturing your target audience, publishing content over time to build awareness and generate demand.
If you’ve got the resources for content development and tactical execution, but need strategic support, you can engage our coaching services. We can coach you or your team in market research, developing a marketing strategy, and executing marketing programs.
Our team works best when we can collaborate closely with your executive team, sales people and external resources to help you build a seamless customer experience. We’re here to help you optimize your team’s efforts and eliminate obstacles to your success.
Click one of the links below to learn more about how PropelGrowth can help your business reach more customers:
For more information, contact us at +1 970.300.2280
Webinar: Content Marketing For Niche Financial Markets
White Paper: Content & Thought Leadership to Support the Buying Cycle
Blog: Does Content Marketing Actually Work?
Blog: Reality Check – Content Marketing for the Capital Markets