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At PropelGrowth, we help financial technology and professional services firms improve their marketing effectiveness. Our focus is helping you build awareness, attract leads, facilitate the technology buying process, and maximize return on investment for your marketing strategy.
Facilitating the Buying Process
In this age of the self-educated buyer, prospects expect to research business problems and solutions online. Generally, they do quite a bit of that research before they’re willing to talk to someone from Sales. Even after they engage with Sales, they’re still doing their own online research throughout their buying process.
Content marketing is the practice of answering customer questions in a way that pre-disposes them to considering your offer as they craft a plan for their business. It’s about creating the materials buyers need for their research and making that content available where they look for answers. If your content is showing up throughout their search and consistently answering their questions, it will tilt the scales in your favor as they evaluate options and make a decision. Content marketing can’t do all the work. Sales is still a necessary component to most B2B transactions, especially those involving complex sales.
What PropelGrowth Does
So where does PropelGrowth come in? We’re a financial services marketing consultancy. We help clients do the market and customer research, develop a comprehensive messaging and marketing strategy, and produce the content needed to support both inbound and outbound marketing tactics.
We can walk beside you and coach your marketing team, or we can handle much of the work for you.
Once your strategy has been developed, we also help develop content marketing programs that position your team as thought leaders and your company as the trusted resource in your space.We have a team of journalists, designers, copywriters and marketing operations experts to help you plan, prepare and execute your campaigns. We also provide art direction, design, motion graphics and video services.
Our clients are typically small to medium-sized($5 to $75M in revenue) technology or professional services firms. Our clients include:
- Professional services firms targeting the financial industry
- Technology firms that target the financial services industry
- Order and execution management technology vendors
- Algorithmic and strategy development technology
- Pricing and market data providers
- Risk management systems
- Order routing, client on-boarding and FIX connectivity
- Automated and manual quality assurance
- Compliance and surveillance
- Connectivity, telco and data centers
- Exchanges and liquidity venues
- Banking and brokerage
- Payments and supply chain finance
- Blockchain and other disruptive technologies
What makes us different than other agencies?
My background in solution selling is a key component in our services. I’ve “carried a bag” most of my career (and am still responsible for sales today). I’ve led sales teams and have also trained more than 1,000 technology sales people in various complex sales methodologies. This orientation informs everything we do from market research to strategy development to messaging and even art direction.
We are also differentiated by how we work with our clients. We work with your executive, sales and marketing teams to define a strategy that is closely aligned to the company goals and sales strategy. We do extensive buyer persona research to better understand your customers’ perspective and capture their voice. Then we help you implement your new marketing strategy in both marketing programs and sales processes. So if you’re struggling with sales and marketing alignment, we can help.
I invite you to give us a call and talk about the goals your company is trying to accomplish and any obstacles you may be encountering. We can share more about PropelGrowth’s capabilities and then make a mutual decision as to whether we should discuss further.