Dear Visitor,
Thank you for visiting our website!
PropelGrowth was founded in 2007, but it is something I have been planning since 2000. For several years, I worked with companies in the technology industry, helping them to implement standardized solution sales methodologies. The Solution Selling™ training we provided was well-written and well-delivered, and our clients consistently saw a short-term boost in performance. However, because we worked with a variety of technology companies who targeted an broad range of vertical markets and industries, our sales training materials and curriculum were necessarily generic. I realized that most of our clients really needed more specific help in developing crisper, more targeted value propositions and better-defined go-to-market strategies. Unfortunately we were unable to provide such specific help, as we were simply a generic provider who did not know their various target industries in depth. Instead we focused exclusively on our sales methodology without customizing it to the way our clients’ customers wanted to buy.
Enter the development of PropelGrowth. We have an unusual methodology for targeting our own client base. Instead of focusing on what you do – we focus on who you sell to. And because our expertise is in the Capital Markets,we only serve companies who target the Capital Markets. Everyone on our team comes from the Capital Markets and has both broad and deep knowledge of the industry. This lets us really dive in and help you to develop specific and relevant planning, strategy, messaging, and training that will help your team effectively sell into your customers’ organizations. In other words, you’re not going to get generic sales training or consulting from us. You’re going to get relevant industry insight and the tools, training, and direction to market and sell more effectively. If you use our lead nurturing services, you’re going to have access to a team of experts who really understand your target market and who can create compelling messages and engage in business-level discussions with your prospects — discussions that result in qualified sales opportunities for you.
Our clients provide a variety of services and products – from bleeding edge technology to market and financial research, from front office software to compliance and risk management consulting. We work with new startups and companies with more than 25 years of history; with broker dealers, exchanges, technology providers and consulting companies; with companies who focus exclusively on the capital markets, and firms who target finance as one of their key verticals.
We are also differentiated by our approach with each client. We work closely with both your sales and marketing organizations, we partner with your executive team to better define strategy and then help implement it in both marketing programs and sales processes. Instead of being exclusively strategic, we help you to define a strategy and then help with the tactical execution. Instead of just focusing on either marketing or sales, we help align the two together around a common goal and a common message.
I invite you to give us a call and talk about the goals your company is trying to accomplish and any obstacles you may be encountering. We can share more about PropelGrowth’s capabilities and then make a mutual decision as to whether we should discuss further.
Warm regards,
Candyce
