The Old-school Marketing Model is Broken
The twentieth century B2B marketing model of broadcasting clever, generic messaging to an assumed audience doesn’t work anymore. Neither does “salesy,” company-centric marcom that focuses primarily on product features. Buyers now have 24/7 access to information and have no problems getting to the specs. Today’s self-empowered buyers seek something that’s difficult to find — value.
Buyer Self-Education is the New Normal
B2B buyers are educating themselves on the issues that will help them solve serious and complex business problems. They are wary of overly promotional rhetoric and bypass it for information of value to their circumstances. They are less concerned with what you sell, more concerned about what benefit it offers to them. Starting with their colleagues, today’s buyers seek trusted advisors and information that facilitates their buying process.
PropelGrowth helps financial services companies align the value of their solutions with customer need. We help our clients uncover buyer goals through rigorous research aimed at capturing the voice of the customer. Working closely with the executive and sales teams, we match company objectives with a strategic plan to address buyer concerns with targeted content marketing programs. We help our clients become trusted advisors to their customers throughout the long and complex buying journey.
Small and Mid-sized Firms Need Help
For resource-challenged marketing departments, the daily demands of doing business makes formulating strategy and implementing a tactical plan a daunting notion. We come alongside clients to collaborate toward developing effective marketing programs that reach customers and contribute to revenue. In addition to providing strategic assistance, PropelGrowth works with companies to generate marketing and thought leadership content as well as the means to publish the content — email campaigns, microsites, videos, print and electronic ads. We provide content, graphic design and multimedia that tightly aligns with marketing strategy.
We “Get” You and Your Business
PropelGrowth began as a sales training company. As a result, we speak the same language as your sales team and understand the issues they face. Our CEO previously co-founded two FinTech vendors, so we’ve learned the importance of strategic focus. We understand complex technology and market structure. We speak FX, futures, derivatives, risk management, compliance, direct market access and many more dialects unfamiliar to horizontally-focused marketing firms. We don’t claim to know everything about everything, but our depth of experience and street smarts make us quick learners.
Our experience in the financial services industry gives us the advantage of being able to quickly ascertain what problems your customers are facing and deliver the appropriate message. We show up at trade events and speak with these folks, many of them have been friends for years.
To learn more about how PropelGrowth can help you understand and reach more customers, click one of the links below or call us at +1.201.751.9494: