PropelGrowth takes our Lead Nurturing and Opportunity Generation services very seriously. Unlike many lead generation providers, we spend substantial time with your team at the beginning of a project to review your offerings and ensure that we clearly understand your products and services. We speak to your clients and other stakeholders to clearly understand the business needs and value proposition. We help you delineate your ideal target market and help determine unique positioning and messaging that clearly articulates your unique value to the prospect base we’re targeting for you. See our services around Go-to-Market Strategy to learn more about how we do this.
Once we’re clear on your capabilities and positioning, we’ll set up your campaign.
Campaign Setup
- Understand your capabilities and value proposition
- Define qualified lead and success criteria
- Select target audiences by industry segment, roles, departments
- Develop communications and landing pages for first set of campaigns
Launch campaigns
- All messaging carries your unique branding
- Responses are copied to you and PropelGrowth
Review Process
- Review efforts and success criteria
- Reviews weekly in first month, then monthly
- Discuss content, response rates, and results of campaigns
- Assess quality of opportunities generated
- Refine approach
