Abandon the “ready-fire-aim” approach to marketing strategy
Many B2B marketing efforts fail to deliver the expected results, particularly those centered on the financial services industry. Why? Typically, it’s because the marketing team executes on a series of tactics with no integrated marketing strategy. This eBook will help you understand what it takes to:
- Identify the business and technical needs of your target customers
- Provide a clear explanation of your niche strategy
- Define your target market based on business drivers
- Form the foundation for messaging that will resonate with prospective customers
Complete the registration form to download this free e-book.
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