Know exactly who you’re speaking to
Buyer Personas are the most critical element of your content marketing strategy. They should be based on interviews with real people who represent the various members of a typical buying committee for your solution. Your buyer personas are a tool to help you build meaningful strategies and content that will influence the buying process and deliver return on your marketing investment.
- Capture the mindset of your target personas
- Identify external and internal influencers
- List the most common questions they ask
- Determine the kinds of messaging and content needed
Register to download a free buyer persona template.