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Content marketing can be challenging, especially for firms that target multiple verticals. The Financial Services industry is particularly difficult because the needs of different segments can differ dramatically, demanding very different content.
Candyce Edelen shares practical approaches to content marketing strategy for the Capital Markets. Using case studies, she focuses in on marketing content around key industry issues and business drivers as well as addressing customer buy cycle.
This is a recording of a webinar hosted by LeadFormix.
Learn more about content marketing:
Reality Check: Content Marketing for the Capital Markets (Redux)
How to Structure Content Marketing for Search
PropelGrowth Content Marketing Overview
