Marketing is not the “make it pretty department.” It is not the “generic message blasting department.” It is the Contribution to Revenue Department. Modern marketing must reach the self-empowered buyer with relevant information that facilitates their purchasing process. Getting to know the needs of your target customer and developing a solid plan to meet those needs is essential. So is providing content that answers their questions and builds trust with your brand.
Plain vanilla materials generated by content farms are a waste of the buyer’s time and your money. They won’t bring a buying committee to consensus. Product-centric content will not position you as a trusted advisor. You need to set the buyer’s vision by aligning your company’s value with their business goals. It’s not about market share, it’s about mind share. This is not easy. You need help.
PropelGrowth will help your company turn leads into qualified opportunities and opportunities into revenue. With our help, you’ll build an effective integrated marketing strategy, develop content marketing programs that:
- Increase awareness
- Generate qualified sales leads
- Nurture those leads throughout their buying cycle
We will deliver the strategy, content, and tactics you need to engage decision makers in the capital markets, articulate a compelling business value proposition, and close sales.
Integrated Marketing Strategy
An integrated marketing strategy should underpin all of your marketing tactics. It identifies your target niche and buyer personas, spells out your customer-centric messaging and defines how you’ll build awareness and tell a consistent brand story across all media. Learn more
Content Marketing Programs
Content marketing is a powerful marketing strategy. But delivering enough high-quality content to support integrated marketing is challenging. Our content programs use every part of the buffalo to tell your brand story over time and create volumes of engaging, effective content. Learn more
Promotional Videos that Convert
Video is a powerful tool for engaging busy customers. 75% of senior executives watch video at work and share video with colleagues. Videos integrated into emails and press releases dramatically increase click-through rates. Learn more
For information on how we can help you construct a strategic integrated marketing plan, contact us at +1 970-300-2280