PropelGrowth will help your company turn leads into qualified opportunities and opportunities into revenue. With our help, you will build an effective go-to-market strategy and arm your sales and marketing teams with qualified leads. We will deliver the tactics, education, and tools they need to engage decision makers in the capital markets, articulate a compelling business value proposition, and close sales.
Go to Market Strategy:
- Can you say with confidence that you are not missing key targets within niche markets of the financial services industry?
- Are your current deal sizes representative of the real value your product/service could provide?
- Are longer and more competitive sales cycles driving down profit margins?
Market Education:
- Is your sales team leaving money on the table because they’re not asking the right questions to uncover needs?
- How deep is your Sales and Marketing teams’ understanding of the Capital Markets – can they engage business-level decision makers?
- Can everyone on your staff articulate the business value that each of your target markets get from your products/services?
Opportunity Generation:
- Does your marketing team have a hard time quantifying campaign effectiveness due to a lack of follow through from sales?
- Does your team consistently generate enough new opportunities, or are you struggling to re-build your pipeline each month?
- Does your sales team complain that leads from marketing are unqualified or don’t represent real decision authority?
Sales Process:
- Can your sales team effectively shape your prospects’ understanding of their business problems?
- Do you need to improve your close rates and/or reduce cost of sales?
- Are your sales people overly dependent on sales engineers to qualify opportunities and identify needs?
Lead Nurturing:
- Do you have a mechanism in place to nurture qualified, but non-sales ready leads, or are you letting future revenue fall through the cracks?
- Is Marketing equipped to carry on consistent and meaningful communication with your leads?
- Do you create a competitive advantage by influencing your prospects’ definition of their business problem and their vision of how to solve it?
