Build a customer-centric, high-growth strategy to create competitive advantage.
The capital markets vertical is complex, with a varied group of players in a highly segmented marketplace. In our work, we’ve seen a lot of go-to-market strategies that are built on questionable and often uninformed or under-informed assumptions about the capital markets and its many players.
Far too often, we’ve witnessed our clients spinning their wheels trying to gain access to top tier banks, chasing unqualified opportunities, and experiencing tremendous competitive pressure, all because of under-developed market penetration strategies.
PropelGrowth will help you to develop a go-to-market strategy for the finance vertical that enables you to analyze the capital markets landscape, identify the segments that can profit most from your firm’s capabilities, and are underserved by the competition. We also help you to discover who your competition really is. With this information you can uncover niche markets that are spending money now, understand what they’re spending on, and learn how to position away from your competition to reduce competitive pressure.
“PropelGrowth broadened our outlook on the global market — helping us to better understand the value we bring to our customers. They helped us see a wider market opportunity, and we were able to expand our business within the capital markets.”
~ Director of Strategic Development, Global Datacenter Provider
Our Methodology:
PropelGrowth will help you to build a customer-centric, high growth, go-to-market strategy that will help you to deliver a strong, differentiated offering to the right prospects via the most effective channels. Throughout our process we seek to:
- Determine why your clients choose you, and how they currently use your capabilities to solve their business needs.
- Segment your firm’s capabilities by market segment and map to types of prospects in each market segment based on the needs, usage patterns and existing capabilities. currently being used — in other words, identify where the needs are and how they’re being filled either by you or your competition.
- Develop a strategy canvas to see how your products and services are perceived compared to the competition.
- Define distinct value propositions specifically for positioning to the decision-makers in the various capital market segments.
- Deliver an explanation of your customers’ common needs/pain points, and how the capabilities of your technology can serve as solutions.
- Create customized tools such as SWOT Analyses and Opportunity Maps to help Sales and Marketing uncover additional opportunities and market segments across the space.
Armed with the above approach, we will create a clearly defined go-to-market strategy that will enable your company to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
