Why Create Video Content?

“If you’re thinking about video, stop thinking of it as an advertising piece. Look at it as a value-add tool.” — Joe Pulizzi (by way of @Content2Convert) Ask Yourself, “Why Am I Creating Video Content?” At the recent B2B Content2Conversion conference (C2C), content marketing “godfather” Joe Pulizzi of the Content Marketing Institute asked a challenging question: “From the … Continue reading Why Create Video Content?