Marketing Needs to Be Compulsively Customer-Centric

A few weeks ago, I wrote about how content marketing seems to be slipping into the “Trough of Disillusionment.” This is the second installment in that series. Unless marketers are compulsively customer-centric, they’ll continue to struggle. As I mentioned in the last article, a key reason for the disillusionment with content marketing is that it has … Continue reading Marketing Needs to Be Compulsively Customer-Centric