Obstacles Salespeople Face When Trying to Be Customer-Centric

The following is a guest post by Emilie Totten, Marketing Manager at Synthesis Technology. It addresses challenges¬†faced by sellers of investment products such as fund wholesalers and advisors. There is an increasing drive in this industry to be more customer-centric, but the sales people are hampered by dated approaches to creating marketing and sales materials. … Continue reading Obstacles Salespeople Face When Trying to Be Customer-Centric