Can Buyer Personas Improve Revenue?

Companies that focus on maximizing lifetime customer value grow faster than their low growth competitors. To drive sustainable, high growth, CRETech and PropTech firms need to grow top-line revenue, maximize lifetime customer value (LCV), and keep customer acquisition costs (CAC) as low as possible. To do this, it’s essential that the entire sales, marketing, product and … Continue reading Can Buyer Personas Improve Revenue?