An Ideal Customer Profile with Craig Rosenberg – Episode 002

An ideal customer profile and the strategy to reach those target buyers are the most important factors in positioning a tech company for fast growth. Firms that know exactly who they’re targeting are the ones most likely to grow. They invest in decisions about the target customer BEFORE making investments in technology, sales, or other processes. Recently, I … Continue reading An Ideal Customer Profile with Craig Rosenberg – Episode 002