What Is An Account-Based Marketing Strategy?

Account-based marketing and sales strategies deliver a 171% uplift in annual contract value (ACV) according to TOPO research published in Q4 2016. These strategies consistently outperform traditional marketing methods for firms that sell to large enterprise accounts or have a high lifetime customer value. What Is an Account-Based Strategy? In complex B2B sales, there is … Continue reading What Is An Account-Based Marketing Strategy?