How a Channel Strategy Grows Revenue with Amy Guarino – Episode 003

A channel strategy is important for both stimulating fast growth and diversifying revenue streams. But to be effective, the strategy has to benefit your company, your partners and your target customers. Amy Guarino built the channel program for Marketo. She joined the nascent marketing automation vendor at the beginning of 2009, when they had less … Continue reading How a Channel Strategy Grows Revenue with Amy Guarino – Episode 003