Why Asset Managers Struggle with Customer-Centricity – Episode 009

Takeaways from our Asset Management Marketing Roundtable in Chicago Asset management marketing lags somewhat behind other industries in their adoption of modern marketing trends. It’s a heavily regulated industry, which limits their adoption of new ideas. However, over the past few years, asset managers have been rapidly adopting marketing automation and developing more customer-centric marketing … Continue reading Why Asset Managers Struggle with Customer-Centricity – Episode 009