Scaling Up Sales Growth Using Account-Based Marketing with Jon Miller – Episode 010

Scaling marketing and sales for quick growth can be daunting. Jon Miller explains how he used account-based marketing to speed up sales growth at Marketo. In 2012, Marketo‚Äôs marketing department was generating about 80% of its pipeline and deals using inbound strategies, content marketing and lead nurturing. Then, about a year before their 2013 IPO, … Continue reading Scaling Up Sales Growth Using Account-Based Marketing with Jon Miller – Episode 010