Brand Messaging Without Personas Wastes Time with Ardath Albee, Episode 014

Brand Messaging and Understanding Your Customer Advertising and traditional sales outreach continue to decline in effectiveness. Consequently one of the biggest challenges B2B technology businesses face is developing branding and messaging that move buyers to take action. This is particularly important for commercial real estate technology (CRETech or PropTech) providers who want to build awareness … Continue reading Brand Messaging Without Personas Wastes Time with Ardath Albee, Episode 014