Buyer Persona Research, the Key to Niche Marketing

The Company That Understands The Customer Best, Wins Many companies believe that buyer persona (or voice of the customer) research is only useful for marketing. But really, your entire organization needs to have a deep understanding of your customers. These insights can have an enormous impact on a firm’s overall success.  Buyer research contributes market … Continue reading Buyer Persona Research, the Key to Niche Marketing