What This CEO Learned From Buyer Persona Research Transformed Her Company

How a data analytics firm used voice of the customer research to deliver an instant lift in sales. – by Candyce Edelen Most firms think that buyer persona or voice of the customer research is just for marketing. But in reality, deep customer understanding across the organization has a huge impact on a company’s overall success. It differentiates … Continue reading What This CEO Learned From Buyer Persona Research Transformed Her Company