PropelGrowth
Financial Services Content Marketing and Content Strategy
Do You Really Understand Your Customer's Needs,
Or Are You Simply Guessing?
If Marketing doesn’t understand your true value, they’ll focus on features.
If Sales doesn’t understand your true value, they’ll negotiate on price.
If Customers don’t understand your true value, they won’t buy from you.Stop Guessing!
If you’re not talking to customers, you’re just guessing. And guessing wrong can cost a fortune in wasted marketing and missed sales. To get your value proposition right, you HAVE to talk to the people who have the problems you help solve. We take the guesswork out marketing and sales messaging by doing qualitative buyer persona and voice of the customer research to evolve your story, define your strategy and set the tone for future content. This is what enables smart growth.Facilitate The Buying Process
Leverage buyer persona research to align your messaging with the voice of your customer and facilitate their buying process.
Customers buy from companies they trust.
PropelGrowth helps clients create and execute research-based marketing strategies:
PropelGrowth helps in three ways…
Account Prospecting
We’ll train your sales team to use LinkedIn to generate a steady flow of well-qualified leads.
Marketing Coaching
We’ll help your marketing director set and implement an effective go-to-market strategy.
Buyer Research
We’ll help research your buyers and develop more customer-centric messaging and content.
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