Feeding The Content Beast In The Real World

Candyce Edelen interviews Dan Hubscher, Head of Marketing for a financial technology provider about how he completely restructured his firm’s approach to marketing, moving from tactical MarCom, advertising, events and PR to an integrated, customer-centric strategy. They’ll discuss: Why you need an integrated marketing strategy rather than just a tactical plan Aligning the marketing strategy with sales … Continue reading Feeding The Content Beast In The Real World