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  - What This CEO Learned From Buyer Persona Research Transformed Her Company
ResourcesWelcome to the PropelGrowth Resource Center. The information herein is provided as a service for companies in the Capital Markets industry. Registration is required to view documents. Thought Leadership To Support The Entire Buying Cycle Content marketing for the capital markets is a very sophisticated process and has a life well beyond the lead generation stage. Today’s lead generation and lead nurturing campaigns require a highly strategic thought leadership approach to expedite the complex sale. Competing with “No Decision” It is a tough time to sell into every sector of the financial services industry – clients are going out of business, key contacts are being laid off, firm-wide spending freezes have been enacted, and prospects are taking far longer to make a buying decision. In this article PropelGrowth discusses ways to shift practices and overcome these challenges to still make sales quota. What Recession? Stop, Drop, and Re-Direct Budget cuts don’t mean that you have to cut back on marketing and sales campaigns, you just have to be smarter about how you market – relying less on bells and whistles and more on your knowledge about what your customers need today. There are plenty of opportunities to position, maintain and…
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