Candyce Edelen: CEO and Founder
Candyce brings more than 25 years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth. She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams.
Candyce focuses on helping real estate tech (e.g., PropTech and CREtech) and wealth management tech firms improve their marketing and sales. An expert in complex sales, she guides firms in adopting best practices for aligning marketing and sales efforts to attract leads, build pipeline and facilitate customer buying processes.
For the past 18 years, Candyce has focused exclusively in the financial services industry, launching two financial technology companies. She was a co-founder and President of Kaskad Technology, which provided complex event processing and data analytics technology for electronic trading compliance, algorithmic trading, risk management and fraud detection. Prior to founding Kaskad, Candyce co-founded Selero (formerly IBSN). Selero provided a direct market access platform, market access gateways, order routing, compliance, and integration technology for the financial services industry.
Since founding PropelGrowth, Candyce has worked on a variety of products and services to support front, middle and back office processes in all asset classes including crypto, FX, equities, options, futures, commodities and commercial real estate. Representative projects
Candyce graduated from Colorado State University with a B.A. in Humanities.
Candyce is also involved in community service. She works with international student outreach, inner city youth mentoring programs and serves in music and women’s ministries. She served on the council for Ramabai Mukti Mission, which operates group homes and schools for orphans and abandoned children in India. Candyce also serves as a strategic advisor to multiple non-profit organizations and ministries.
Click here to read about what differentiates PropelGrowth
Phil Donaldson: VP, Marketing & Creative
Phil brings over twenty years of award-winning creative and marketing expertise to the PropelGrowth management team. He is responsible for marketing strategy and tactics, which includes content strategy, thought leadership programs, social media, marketing automation and creative design. A creative and versatile professional, Phil has extensive hands-on experience in motion graphics, video, web/interactive design, print design, photo retouching, audio production, music composition and voiceovers. He has been responsible for projects as diverse as online applications, websites, banner ads, video documentaries, trade show presentations, animated character presentations, journal ads and print collateral. From outbound marketing to national sales meetings, Phil has demonstrated a “roll-up-the-sleeves” approach to getting the job done, crafting quality creative that communicates the sales and marketing story.
Phil has been involved with strategy, branding as well as product launches in the Pharmaceutical, Financial, Energy and Insurance industries. While at Business Edge Solutions (now EMC), Phil participated in the development and launch of a B2B energy procurement portal, where he ran creative and helped drive online marketing. For the launch, he produced a narrated Flash-based guided tour that communicated the value proposition and taught users how to use the site. Phil also provided tools to aid the sales process and ensure that the sales team communicated a consistent message.
Phil has experience developing a wide range of marketing and sales tools from sales presentations and slide decks to high end multimedia loops for trade shows to interactive training programs.
At PropelGrowth, Phil is responsible for inbound and outbound marketing that supports the lead generation and lead nurturing needs of our clients. He also develops microsites, sales decks, multimedia marketing promotions, interactive product demos, and produces audio and video recordings for promotional and training materials.
You can view Phil’s online portfolio by clicking the card below.
Phil is also the host of “On The One,” a podcast for musicians and anyone interested in the music making process:
Phil serves on the advisory board of Off The Hook Arts, an organization that provides low-cost music performance education for students while nurturing a love of the performing arts via public concerts and special events. He has been involved with churches and ministries, providing music for various functions. Phil has taught music technology to urban youth in New York City through City College.
