Meet Our Acumatica Marketing Team

Your Business Matters

Acumatica is a game-changing cloud-based ERP platform with features that set it apart from the competition. But it takes the specialized expertise of Acumatica partners to implement the platform and deliver real business value for clients. Each Acumatica partner brings a unique combination of experience and services that can make a huge difference to a specific type of client. But your marketing and sales content needs to communicate that value. Your business matters. Your experience matters. Your team matters. You’ve spent countless hours building the unique value of your firm. 

Let us help you communicate that value to your ideal target market. Our team can help you develop a strategic, competitive approach to marketing your business that establishes you as a trusted advisor with specialized expertise. Then we can help you execute a marketing strategy that will attract the right kinds of leads to not only drive revenue, but also improve margins

Candyce Edelen – Business Strategist

A niche strategy is crucial to the success of an Acumatica partner. Candyce helps partners develop a niche business strategy, understand their target audience, and define a go-to-market strategy. Then she helps craft the customer-centric messaging that partners can use to drive consistent revenue growth.

Phil Donaldson – Creative Director

Phil believes that business strategy and creative design produce the most value when they’re tightly aligned and niche-focused. This principle informs how he helps clients move their businesses forward with strategic creative direction, branding, design, motion graphics, video, web design and audio production.

At Your Service

Deploying an ERP like Acumatica delivers important business outcomes for your clients. Your marketing content and website need to convey that business value, not just talk about Acumatica features. For example, you can save your clients substantial time and money by improving specific business processes. So talk about how you do that. This becomes your brand story. All of your marketing assets need to communicate this brand story. That’s what PropelGrowth helps you accomplish.

PropelGrowth Marketing Process

The PropelGrowth team comes alongside you to help tell your brand story. We’ll develop customer-centric messaging and go-to-market strategy that is niche-focused. Then we can guide your team or provide marketing execution support. Let us help you become the trusted advisor to your niche and drive more revenue from your Acumatica sales and consulting services. 

  • Business strategy and consulting
  • Sales strategy, support and coaching
  • Persona research and marketing strategy
  • Messaging and content strategy
  • Content development
  • Thought leadership and media relations
  • Niche website content
  • Brand management
  • Creative design
  • Web design
  • Search engine optimization
  • Event organization and support

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