When you’re prospecting for new leads on LinkedIn, it’s crucial to optimize your profile to engage your prospective buyers. Make your personal value proposition clear to your target leads. Show them how they can benefit from getting to know YOU. You’re not selling your product here, you’re selling yourself as a trustworthy advisor. So make sure that […]

When you’re thinking about your 2021 sales goals, you’re probably considering which methods are most likely to generate qualified leads. While we might be able to do more in-person events come summer, COVID is still likely to put a damper on networking for at least a few more months. So a lot of firms are […]

It’s a new year, and hopefully, it will be a better one, with business picking up for firms that saw setbacks in 2020.  As we all work on setting our sales goals for the year, we need to evaluate what strategies are most likely to generate the leads we’ll need. Unfortunately, for a lot of […]

When I started PropelGrowth in 2007, I was able to leverage a network and reputation I had built in financial services over the past 10 years with my two prior startups. I also published thought leadership content in industry publications every few months. My network and that content brought in enough sales that I didn’t […]