When you’re thinking about your 2021 sales goals, you’re probably considering which methods are most likely to generate qualified leads. While we might be able to do more in-person events come summer, COVID is still likely to put a damper on networking for at least a few more months. So a lot of firms are […]
Can Inbound Marketing Generate Enough Leads?
It’s a new year, and hopefully, it will be a better one, with business picking up for firms that saw setbacks in 2020. As we all work on setting our sales goals for the year, we need to evaluate what strategies are most likely to generate the leads we’ll need. Unfortunately, for a lot of […]
How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
When I started PropelGrowth in 2007, I was able to leverage a network and reputation I had built in financial services over the past 10 years with my two prior startups. I also published thought leadership content in industry publications every few months. My network and that content brought in enough sales that I didn’t […]
How to Win 74% of Your ERP Deals
Studies show that 74% of B2B technology deals go to the seller who brings the most buyer insight and helps form the buying vision. You can only achieve this with in-depth buyer research. Buying ERP is a Complex Process The process for buying an ERP platform is complex. Buyers need to know a lot about […]
Buyer Persona Research, the Key to Niche Marketing
The Company That Understands The Customer Best, Wins Many companies believe that buyer persona (or voice of the customer) research is only useful for marketing. But really, your entire organization needs to have a deep understanding of your customers. These insights can have an enormous impact on a firm’s overall success. Buyer research contributes market […]
