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At PropelGrowth, we serve CREtech, PropTech, FinTech and professional services firms that target the commercial real estate and asset/wealth management industries. If your customers are in any area of commercial real estate or investment management, we can help you improve your marketing and sales effectiveness. Our focus is helping you build awareness in your target niches, attract qualified leads, facilitate your customers’ buying process, and maximize return on investment for your marketing strategy.
We also have a specialized practice working with resellers of the Acumatica Cloud ERP platform. We help these Acumatica VARs define effective business and go-to-market strategies to facilitate long-term growth in revenue and business value. Then we support that strategy by helping to evolve your messaging, branding and content.
We’re a Consultancy, Not an Agency
And the difference is important. We love consulting because it allows us to work with just a handful of clients and go deep to help solve their marketing and sales challenges. We’re invested in our client’s business success. So invested that we don’t take on more than 6-8 retained clients at a time.
We work with SMB firms of fewer than 500 employees. This allows us to work closely with the heads of sales, marketing and strategy; so we’re certain that our recommendations are in alignment with your strategy. When you engage PropelGrowth, you work directly with our CEO and Creative Director. You will always have direct access to us. You’ll even get our home phone numbers. You’ll get a small team of people who TRULY care about you and your business.
Facilitating the Buying Process
In this age of the self-educated buyer, prospects expect to research business problems and solutions online. Generally, they do quite a bit of that research before they’re willing to talk to someone from Sales. Even after they engage with Sales, they’re still doing their own online research throughout their buying process.
Content Marketing
Content marketing is the practice of answering customer questions in a way that pre-disposes them to considering your offer as they craft a plan for their business. It’s about creating the materials buyers need for their research and making that content available where they look for answers. If your content is showing up throughout their search and consistently answering their questions, it will tilt the scales in your favor as they evaluate options and make a decision. Content marketing can’t do all the work. Sales is still a necessary component to most B2B transactions, especially those involving complex sales.
What PropelGrowth Does
So where does PropelGrowth come in? We’re a marketing and sales consultancy. We help clients do the market and customer research, develop a comprehensive messaging, marketing and sales strategy, and produce the content needed to support inbound and outbound marketing as well as the sales process.
We can walk beside you and coach your marketing and sales team, or we can handle much of the work for you.
Once your strategy has been developed, we also help develop content marketing programs that position your team as thought leaders and your company as the trusted resource in your space.We have a team of journalists, designers, copywriters and marketing operations experts to help you plan, prepare and execute your campaigns. We also provide art direction, design, and motion graphics.
Our clients are typically small to medium-sized ($5M to $75M in revenue) technology or professional services firms.
Our technology clients generally target these industries:
- Commercial real estate investment funds and asset managers
- Property managers and developers
- Institutional asset management
- Wealth managers / investment advisors
- Alternative investments
Our Acumatica VAR clients target multiple industries, depending on the versions of Acumatica for which they’re certified.
What makes us different than other agencies?
We have four important differentiators: our focus, our background in sales, and our approach to buyer-focused strategy.
Before launching PropelGrowth, I co-founded two fintech companies where I led the commercial sides of the businesses. This experience helps me to marry clients’ marketing and sales strategy with the business strategy.
Our focus on small niche markets allows us to develop deep insights about YOUR target market.
My background in solution selling is a key component in our services. I’ve “carried a bag” most of my career (and am still responsible for sales today). I’ve led sales teams and have also trained more than 1,500 technology sales people in various complex sales methodologies. This orientation informs everything we do from market research to strategy development to messaging and even art direction.
We are also differentiated by how we work with our clients. We work with your executive, sales and marketing teams to define a strategy that is closely aligned to the company goals and sales strategy. We do extensive buyer persona research to better understand your customers’ perspective and capture their voice. Then we help you implement your new marketing strategy in both marketing programs and sales processes. So if you’re struggling with sales and marketing alignment, we can help.
I invite you to give us a call and talk about the goals your company is trying to accomplish and any obstacles you may be encountering. We can share more about PropelGrowth’s capabilities and then make a mutual decision as to whether we should discuss further.
Warm regards,
Candyce
