• Skip to primary navigation
  • Skip to main content
  • Skip to footer

PropelGrowth

Financial Services Content Marketing and Content Strategy

Menu
  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Close
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
    • LinkedIn lead generation master class - human to human networking that works.
    • Close
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Close
    • Close
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Close
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Close
    • The TrendSpotters Podcast Series
    • Close
  • Blog
  • Contact
    • Close

Loss of sales to “No Decision” can be expensive

Technology sales are more likely to be lost to “NO DECISION” than to a competitor. Not only are these losses painful, but they’re often even more expensive than competitive losses, because the sales team works longer and harder to try and convince the buyers to move. The video below, “Solving The No Decision Problem,” talks about the NO DECISION problem and how to tackle it.

Your sales and marketing teams need to work together to influence potentially indecisive buying committees.

PropelGrowth has extensive resources to help you reduce your NO DECISION rate and improve sales effectiveness. The materials below will inform your marketing strategy and so you can help buying committee members reach consensus.

Scroll to the bottom if you need help developing an effective strategy. We offer coaching, loss analysis and video production to help you break down barriers in the buying committee.

Click one of the bullet links below to for more insight on overcoming the “No Decision” problem and improving revenue

Tips and resources to inform your loss analysis and reduce your no decision loss rate
Reducing Your ‘No Decision’ Loss Rate

  • How to Stop Losing to “No Decision”
  • Loss Analysis Case Study
  • Improve Win Rates With Content Marketing
  • Does Your Marketing Hype or Help?
  • Is Your Late Stage Content Increasing Fear?
Resources for creating actionable buyer personas
Creating Actionable Buyer Personas

  • Developing Buyer Personas For Financial Services
  • B2B Buyer Personas – No Shortcuts
  • Personas: Sales Won’t Let Us Interview Customers
  • Make Marketing Compulsively Customer-Centric
  • Buyer Persona Template
Resources for facilitating your customer's buying process
Facilitating the Buying Process

  • Buying Stages e-Book
  • Facilitating the Financial Services Buying Process
  • Thought Leadership To Support the Buying Cycle
  • Content for Nurturing Mid and Late-Stage Leads
Resources on account based marketing
Account-based Marketing

  • Is Account-Based Marketing Right for Your Firm?
  • Building Advocacy in Buying Committees
  • Obstacles to Being Customer-Centric
  • Six Reasons to Host a Live Round Table Event

PropelGrowth can help reduce your “No Decision” rate

COACHING

No matter how experienced your marketing team, a coach can help the team work more effectively and progress more quickly. This is especially true in helping reduce the “no-decision” loss rate. Companies with a strong coaching culture are 130% more likely to have strong business results according to a Deloitte research group.

PropelGrowth provides specialized marketing coaching to help your team do better market research and loss analysis, refine the marketing strategy and plans to be more customer-centric, and align content to the customer’s buying process.

Click here to learn about our coaching service

VIDEO

Video helps reduce the “no decision” loss rate by building advocacy within an organization. Executives often share video internally. So a well-executed video can be like an extra sales person on the inside, helping buying committees overcome fear and reach consensus. The effectiveness of video is well-documented. 75% of executives watch work-related videos at least weekly and nearly 60% say they’re more likely to watch a video on a page than read text.

PropelGrowth creates videos to educate buyers and build consensus at every stage in the buying process.

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

View LinkedIn profile Follow on Twitter 

Connect With Phil

View LinkedIn profile Follow on Twitter 

Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

  • Home
  • Who We Are
  • What We Do
  • Who We Do It For
  • Resources
  • Blog
  • Contact
  • Search

Copyright © 2021 PropelGrowth LLC · Designed by Phil Donaldson

  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back