PropelGrowth

Financial Services Content Marketing and Content Strategy

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Content Marketing Programs

Do you solve important problems in the real estate or investment management industry, but find your target audience not paying attention the way you think they should? Does your sales team struggle to convince prospects of their needs and/or overcome objections from various buying committee members? Do prospects get lost in the weeds during your sales presentations and demos? Have you tried blogging but found that the content lacked sufficient substance or didn’t attract an audience?

If you answered yes to any of these, then you need buyer-centric marketing content.

While you may not need digital marketing, advertising or inbound marketing, content is essential for selling technology or services to the real estate and investment management space. You’ll need content that describes the problems your company helps solve, how you solve them, the capabilities you offer and the features and benefits of your products. This type of content takes many forms:

Awareness Content

Byline Articles/Guest Blogs
Press Releases/Media Pitches
Conference/Analyst Presentations

Sales Content

Website
Sales Decks
Sales Collateral

Buying Process Support

Case Studies/Use Cases
Implementation Guides
Objection Handling

Marketing strategy, messaging and content are essential to position your firm as the experts in solving specific problems. But the content MUST be created from your target audience’s point of view. Too often, technology companies use “vendor-speak,” leaving the prospect confused or in doubt about the product’s value.

Customer-centric content starts with buyer research and a thoughtful messaging strategy.

PropelGrowth offers bespoke content programs suited to your company’s specific needs.

Packages range from $5,000 to $18,000 per month and include a dedicated marketing strategist, dedicated creative director and professional writers who have extensive experience writing for audiences in commercial real estate, asset and wealth management.

Programs are custom designed to include a mix of content based on your specific needs as well as creative design and execution.

A content program may include any mix of the following: Website copy and landing pages; Sell sheets, brochures and sales decks; Articles to support the sales process and address common objections: Case studies and/or example use cases; Blogs, guest blogs and articles for syndication in trade publications; White papers, research reports, implementation guides; Infographics, videos, motion graphics, interactive content; Emails, social campaigns and ad copy; Public relations and press releases; Webinars and presentations for conferences, analysts, and investors; Live and online events