Do you solve important problems in the real estate or investment management industry, but find your target audience not paying attention the way you think they should? Does your sales team struggle to convince prospects of their needs and/or overcome objections from various buying committee members? Do prospects get lost in the weeds during your sales presentations and demos? Have you tried blogging but found that the content lacked sufficient substance or didn’t attract an audience?
If you answered yes to any of these, then you need buyer-centric marketing content.
While you may not need digital marketing, advertising or inbound marketing, content is essential for selling technology or services to the real estate and investment management space. You’ll need content that describes the problems your company helps solve, how you solve them, the capabilities you offer and the features and benefits of your products. This type of content takes many forms:
Marketing strategy, messaging and content are essential to position your firm as the experts in solving specific problems. But the content MUST be created from your target audience’s point of view. Too often, technology companies use “vendor-speak,” leaving the prospect confused or in doubt about the product’s value.
Customer-centric content starts with buyer research and a thoughtful messaging strategy.
PropelGrowth offers bespoke content programs suited to your company’s specific needs.
Packages range from $5,000 to $18,000 per month and include a dedicated marketing strategist, dedicated creative director and professional writers who have extensive experience writing for audiences in commercial real estate, asset and wealth management.
Programs are custom designed to include a mix of content based on your specific needs as well as creative design and execution.
PropelGrowth helps companies who target the financial services industry improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.