Buyer Personas are the most critical element of your content marketing strategy. They should be based on interviews with real people who represent the various members of a typical buying committee for your solution. Your buyer personas are a tool to help you build meaningful strategies and content that will influence the buying process and deliver return on your marketing investment.

• Capture the mindset of your target personas
• Identify external and internal influencers
• List the most common questions they ask
• Determine the kinds of messaging and content needed

Click below to download a free buyer persona template

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