Produce effective content marketing and thought leadership programs.
Designing content and thought leadership programs to address each distinct stage helps to guide your customers through their buying journey. This gives you an opportunity to cultivate a relationship with them until they’re willing to talk to Sales.
As business buyers go through stages in their buying process, their priorities evolve and information needs change. They start by identifying a business problem, then research potential solutions. From there, they research vendors to create a shortlist of options.
In order to get their attention and earn their trust, it is imperative that you provide these buyers with information that purposefully meets their needs.
Relevant content delivered at the right time can help you enhance the quality and quantity of leads, shorten the sales cycle and boost your top-line revenue.
In this white paper you’ll learn:
- The difference between content marketing and thought leadership
- The four phases of buying and associated four phases of content creation
- How to develop customer-centric content that guides your leads through the various stages of the buying process