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  • Who We Are
    • Why PropelGrowth?PropelGrowth specializes in serving companies who target the Capital Markets. Unlike some lead generation companies, we only hire experienced, seasoned veterans with deep industry experience. Our entire team also participates in regular training to expand our knowledge of the Capital Markets, sales skills, lead nurturing, and lead generation strategies. Experienced team with extensive Capital Markets background No inexperienced sales people or telemarketers Every client gets help from our CEO, marketing, and sales staff Team members receive weekly training on capital markets industry segments, business issues, sales techniques, and lead generation strategies Exclusive focus on Capital Markets We understand your target market We produce specialized messaging based on our industry experience and research We have proprietary databases and extensive financial services industry relationships Exclusive lead generation and lead nurturing methodology Tested and proven lead nurturing process Proprietary lead scoring methodologies that incorporate online and offline interaction Continuous measurement and improvement Response rates that consistently exceed industry benchmarks
    • Management TeamCandyce Edelen, CEO and Founder of PropelGrowth Candyce brings more than twenty-two years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth.  She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams. Candyce focuses on best practices for complex sales processes and integrating sales and marketing. With extensive experience in lead generation and lead nurturing for complex sales, Candyce is highly effective at building sales pipelines. She also has expertise in aligning marketing and sales with customer buying cycles to maximize close rates for complex sales. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. She was a co-founder and President of Kaskad Technology, which provided complex event processing technology for compliance, algorithmic trading, risk management and fraud detection. Prior to founding Kaskad, Candyce co-founded Selero (formerly IBSN). Selero provides order routing, compliance, and integration technology for the financial services industry. Candyce and her PropelGrowth team have helped more than 20 capital markets and financial technology providers refine their sales and marketing strategy to increase revenue and drive organic growth. The team guides companies…
    • Acumatica Marketing Team
    • Privacy PolicyPropelGrowth Privacy Policy Last Updated: April 12, 2011 PropelGrowth is committed to protecting your privacy. This Privacy Statement applies to the PropelGrowth website and governs data collection and usage. By using the PropelGrowth website, you consent to the data practices described in this statement. Collection of your Personal Information PropelGrowth collects personally identifiable information, such as your e-mail address, name, home and/or work address and/or telephone number. PropelGrowth also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites. There is also information about your computer hardware and software that is automatically collected by PropelGrowth. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by PropelGrowth for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the PropelGrowth website. In the event that you contact us for customer support through the website, we may also request that you provide additional User Information relevant to the support requested by you. Users are under no obligation to provide such information. However, we cannot guarantee that we can provide customer…
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
    • LinkedIn LeadGen Master Class
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
  • ResourcesWelcome to the PropelGrowth Resource Center. The information herein is provided as a service for companies in the Capital Markets industry. Registration is required to view documents. Thought Leadership To Support The Entire Buying Cycle Content marketing for the capital markets is a very sophisticated process and has a life well beyond the lead generation stage. Today’s lead generation and lead nurturing campaigns require a highly strategic thought leadership approach to expedite the complex sale. Competing with “No Decision” It is a tough time to sell into every sector of the financial services industry – clients are going out of business, key contacts are being laid off, firm-wide spending freezes have been enacted, and prospects are taking far longer to make a buying decision. In this article PropelGrowth discusses ways to shift practices and overcome these challenges to still make sales quota. What Recession? Stop, Drop, and Re-Direct Budget cuts don’t mean that you have to cut back on marketing and sales campaigns, you just have to be smarter about how you market – relying less on bells and whistles and more on your knowledge about what your customers need today. There are plenty of opportunities to position, maintain and…
    • Sales Resources
      • Solving the No Decision Problem
    • Marketing Resources
      • B2B Lead Conversion Rates
    • The TrendSpotters Podcast SeriesJoin the conversation as Candyce Edelen talks to Capital Markets industry thought leaders. [expand title=”Previous Guests” trigclass=”highlight” tag=”strong”]Frank Piasecki: High Speed Market Data John Bates/Dan Hubscher: The Challenges of FX Ecommerce Bill Hebert: OMS/EMS: History, Evolution and the Future [/expand] [tab name=’Summary’] As more B2B buyers conduct research online, companies have had to make a radical shift in strategy from the “one size fits all” messaging approach to one that speaks directly to a proactive, informed audience. Getting found by that audience becomes a challenge as competition for first page search engine results has risen dramatically. Many companies lose out because they they fail to market from their prospect’s perspective. The key to getting found by your desired customers is to go beyond search engine optimization (SEO) and optimize search keywords to align with the way they search. But how does this get done? In this episode, Heather Lutze of Findability Group Internet Marketing speaks with Candyce about findability and its impact on attracting high quality leads. [/tab] [tab name=’Webcast’]Candyce talks with Heather Lutze about findability and inbound marketing. Click on the player below to listen to the conversation. [powerpress url=”https://www.propelgrowth.com/wp-content/uploads/2011/04/Inbound_Marketing_and_the_Findability_Factor_004.mp3″] Download recording transcript (PDF) [/tab] [tab name=’Articles’] Getting your…
  • Blog
  • ContactPhone:   +1 212-738-9445 Fax:       +1 212-738-9446 Email:    825 3rd Avenue 2nd Floor New York, NY 10022
  • Is Your Late Stage Content Increasing Fear?

    Is Your Late Stage Content Increasing Fear?

    Candyce Edelen

    Nov 12, 2014

    Lately, I’ve been considering a change to PropelGrowth’s bookkeeping system, and this process has sent […]

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  • Email Marketing – Implied vs Explicit Consent

    Email Marketing – Implied vs Explicit Consent

    Christina Oswald

    Nov 5, 2014

    In an earlier blog post, Complying With Anti-spam Laws, I gave a breakdown of the […]

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  • Complying With Global Anti-Spam Laws

    Complying With Global Anti-Spam Laws

    Christina Oswald

    Oct 22, 2014

    Email marketers must be cautious to comply with anti-spam laws, but this is not always […]

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  • FIX and Trading Transparency

    FIX and Trading Transparency

    Candyce Edelen

    Oct 15, 2014

    Last week, the FIX Trading Community hosted a regional meeting called “Trading and Transparency – […]

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  • 3 Major Pitfalls of Content Marketing

    3 Major Pitfalls of Content Marketing

    Christina Oswald

    Oct 8, 2014

    Let’s face it, a lot of content floating around today is — to put it […]

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  • 14 Best Practices for Outstanding Webinars

    14 Best Practices for Outstanding Webinars

    Candyce Edelen

    Oct 1, 2014

    Don’t Just Slap Your Webinars Together Webinars can be an extraordinarily effective marketing tool when […]

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  • Facilitating the Buying Process at Financial Institutions

    Facilitating the Buying Process at Financial Institutions

    Candyce Edelen

    Sep 24, 2014

    Buying committees for large purchases at financial services firms are growing.  Recent research by CCGroupPR found that […]

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  • How a Ghost Writer Captures Voice

    How a Ghost Writer Captures Voice

    Contributor

    Sep 16, 2014

    The following article is by Melanie Wold, a journalist who ghost writes for PropelGrowth clients. […]

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