A content program may include any mix of the following: Website copy and landing pages; Sell sheets, brochures and sales decks; Articles to support the sales process and address common objections: Case studies and/or example use cases; Blogs, guest blogs and articles for syndication in trade publications; White papers, research reports, implementation guides; Infographics, videos, motion graphics, interactive content; Emails, social campaigns and ad copy; Public relations and press releases; Webinars and presentations for conferences, analysts, and investors; Live and online events