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PropelGrowth

Human-to-human social sales training

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Prepare Your Sales Team to Seal the Deal

PropelGrowth delivers customized sales playbooks that serve as a consultative selling guide for your sales teams and prepares them for executive conversations throughout the sales process. Our clients use PropelGrowth playbooks to help teams understand the core value provided to various market segments, as a guide for getting in the door and preparing for initial meetings, as a training tool for onboarding new employees, and as a “handbook” for campaign development and marketing communications.

The playbook will provide relevant information about the capital market segments into which you’re selling, plus core value propositions, reference stories, opening questions and probing questions to help sales people engage in conversations with senior executives and uncover business needs. Content may include:

  • Descriptions of key business operations targeted in your firm’s go-to-market strategy.
  • An outline of key business goals, challenges, pains, and needs relevant to your target segments.
  • A graph connecting your capabilities with specific business challenges experienced by prospects.
  • Opening, leading, and probing questions that salespeople can use in conversation to help draw out business needs.
  • Potential objections and approaches for handling those objections.
  • Call planning and negotiation guides.
  • Possible competitive solutions available to the target clients and a charting of the competitions’ strengths and weaknesses against your own.

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

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Connect With Phil

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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Copyright © 2022 PropelGrowth LLC · Designed by Phil Donaldson

  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back