Get the Band Together for Content Marketing Success

FinTech companies can rock their word with a content marketing supergroup.

Karaoke Singer vs. Dynamic Band Karaoke can be fun. You stand in front of an audience, singing your heart out to pre-recorded tracks of your favorite songs. It can be a rewarding experience. For all the fun that karaoke provides, when all is said and done, you’re just singing to a canned backing track. But imagine […]

B2B Buyer Personas – No Shortcuts

B2B marketing legend Ardath Albee answers questions on buyer personas and strategy with Candyce Edelen.

Actionable buyer personas are arguably the most critical component to a B2B marketing strategy. Yet, in most enterprises, this component is either missing completely or is woefully inadequate. According to a study done in May 2014, only 15% of respondents felt they were effectively using B2B buyer personas in their marketing activities. I would posit […]

Be Careful How You Name Email Campaigns

Be careful - your attitude toward customers will seep into any aspect of your email marketing.

Most email marketing and marketing automation platforms require you to name email campaigns when you set them up. Often, marketing departments will give them names that mean something internally, but don’t necessarily have the same meaning to your target audience. As long as the recipient never sees the internal name, there’s no problem. But many systems use […]

5 Tips for Creating a Top-Performing SlideShare Presentation

5 helpful tips to make your SlideShare presentations shine.

Move over, Twitter and LinkedIn. SlideShare is on track to becoming one of the most influential social media platforms of our day. Ranked among the top 120 most-visited websites in the world, this presentation-sharing site averaged 60 million unique visitors a month in 2013, and had 215 million page views. But while SlideShare is recognized as an […]

Buyer Personas for Radically Relevant Marketing

Identifying buyer personas is the key to a killer B2B marketing strategy.

A couple weeks ago, I had an opportunity to talk with Ardath Albee, someone who has had huge influence on PropelGrowth since we read her first book, eMarketing Strategies for the Complex Sale in 2010. She’s recently published another book, Digital Relevance. If you haven’t read it yet, then order a copy today. You won’t […]