11 Reasons Your FinTech White Paper Fails

Learn why FinTech white papers fail to achieve business objectives.

Your FinTech White Paper Needs a Strategy Well-targeted and effectively written white papers can be powerful lead generation and lead conversion tools. But to be effective, they must be highly relevant to your target market, address their specific business concerns, and provide the kind of information that helps trigger a transition from one buying stage to […]

7 Lessons From A Bad Webinar

Webinar expert Ken Molay shares a cautionary tale of webinar mistakes

The following is a guest post by Ken Molay, President at Webinar Success. It originally appeared here. Losing Credibility With Bad Webinar Behaviors Recently, I attended a bad webinar. Today I want to analyze specific mistakes from the webinar that you can use as a learning experience or checklist items to help you avoid similar problems […]

How Marvel Studios Can Inform Content Strategy

3 phases of Marvel Studios movie releases serve as a great example for content marketing strategy

  Have you seen The Avengers: Age of Ultron? For a sequel, it’s pretty good. What’s interesting is that it’s earned the second highest box office take in history (as of this writing). Know what tops the list? The first Avengers movie. Besides pulling off the hat-trick of gathering so many “A list” stars, these […]

Six Reasons to Host a Live Round Table Event

Strategic tips on leveraging live round table events to boost financial services sales and marketing effectiveness.

Last week, we helped one of our clients organize and host a live round table event in London with members of the buy-side including CTAs, hedge funds and proprietary trading firms. This event was part of a year-long research project we’ve been doing to study the futures industry, develop effective buyer personas, and create content […]

Top Takeaways From Authority Rainmaker 2015

Insights from Authority Rainmaker 2015 speakers Joe Pulizzi, Anne Handley, Bernadette Jiwa and more.

A couple weeks ago, Phil and I attended the CopyBlogger Authority Rainmaker 2015 conference in Denver, CO. It was a useful conference focused on the full lifecycle of content marketing. I’d like to share a few takeaways with you. Focus on Creating Your Own Audience A key theme was building an owned audience. Too often, […]