Be Careful How You Name Email Campaigns

Be careful - your attitude toward customers will seep into any aspect of your email marketing.

Most email marketing and marketing automation platforms require you to name email campaigns when you set them up. Often, marketing departments will give them names that mean something internally, but don’t necessarily have the same meaning to your target audience. As long as the recipient never sees the internal name, there’s no problem. But many systems use […]

5 Tips for Creating a Top-Performing SlideShare Presentation

5 helpful tips to make your SlideShare presentations shine.

Move over, Twitter and LinkedIn. SlideShare is on track to becoming one of the most influential social media platforms of our day. Ranked among the top 120 most-visited websites in the world, this presentation-sharing site averaged 60 million unique visitors a month in 2013, and had 215 million page views. But while SlideShare is recognized as an […]

Buyer Personas for Radically Relevant Marketing

Identifying buyer personas is the key to a killer B2B marketing strategy.

A couple weeks ago, I had an opportunity to talk with Ardath Albee, someone who has had huge influence on PropelGrowth since we read her first book, eMarketing Strategies for the Complex Sale in 2010. She’s recently published another book, Digital Relevance. If you haven’t read it yet, then order a copy today. You won’t […]

5 Tips to be an All-Star Email Marketer

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In 2013, we posted a blog post titled, 5 Tips for Driving Conversions in B2B Email Marketing. To our delight, this post generated a lot of interest amongst our readers. As such, we’ve decided to revisit the email marketing topic and provide more tips for boosting success. Here goes! Tip #1: Initiate a Conversation In […]

Developing Buyer Personas For Financial Services

Developing services personas for is challenging when working toward an effective marketing strategy.

The following is a guest post by Emilie Totten, Marketing Manager at Synthesis Technology. 12 months ago, I was hired as head of marketing for Synthesis, a financial services technology firm that provides marketing and data solutions to investment companies. As a “newbie” to the fintech industry, I was amped up for the challenge but had […]