18 Signs That Your Marketing Content is Irrelevant

18 signs your marketing is irrelevant to buyers

In her new book Digital Relevance, Ardath Albee mentions that an Adobe study found that “76% of marketers think marketing has changed more in the past 2 years than it did in the previous 50.” Yet in financial services, I continue to see marketers cling to old ways in spite of the fact that they’re […]

Optimize Your Inbound Marketing Program

Substantially increase marketing ROI by optimizing your inbound marketing program

Inbound marketing is all about attracting and engaging your audience with online content that answers a question or fulfills a need. But many FinTech marketers struggle with developing a strategy that will help them get the most out of their inbound investment. One challenge companies face when developing content is gearing the right message to […]

Best Practices – Content Marketing and Thought Leadership

Don't sell past the headlights! Content marketing and thought leadership serve content strategy differently.

One of our most popular blog posts last year discussed the difference between content marketing and thought leadership. As I work with clients to plan their content strategy, this continues to be an important issue. Explaining the Value of Financial Technology is Hard We work with quite a few fin-tech vendors who sell infrastructure and […]

Integrating Inbound and Outbound Marketing


In recent years, as inbound and content marketing approaches have gained popularity, outbound marketing has been steadily falling out of favor. Outbound techniques are substantially more expensive than inbound techniques, and audiences tend to proactively block outbound approaches, perceiving them as unwelcome interruptions. Outbound techniques have even been labeled “interruption marketing,” and their effectiveness is […]

Reflections on Time-honored Christmas Traditions


For those of you who celebrate — Merry Christmas! Every year, we decorate a Christmas tree, share gifts and put stockings over the fireplace for Santa to fill. But how many of us know where these traditions came from? I started wondering and decided to do a bit of research. Here’s what I learned. Christmas Trees […]