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Can Inbound Marketing Generate Enough Leads?

By Candyce Edelen

Typical ERP inbound marketing conversion rates.

It’s a new year, and hopefully, it will be a better one, with business picking up for firms that saw setbacks in 2020. 

As we all work on setting our sales goals for the year, we need to evaluate what strategies are most likely to generate the leads we’ll need. Unfortunately, for a lot of small and medium businesses like ERP resellers, inbound marketing along is not going to do the trick. 

Inbound Marketing Might Not Meet 2021 Sales Goals

A key reason is that it takes a LOT of inbound traffic to generate enough qualified leads. Check out the image at the top of this article.  If you assume typical B2B lead conversion rates for ERP software, it could take as many as 100,000 inbound inquiries to generate 12 deals a year. Now it’s true that some firms are doing exceptionally well with inbound. If they have a focused target market and have been consistently investing in content and inbound strategies for years, they may be generating substantial pipeline from their marketing content. The strategy worked for me for many years. 

But those firms typically have a dedicated marketing team, are consistently publishing really high quality content, and are focused on a very specific target audience or need. They’re building a solid email list of subscribers who WANT to hear from them, and they’re able to convert enough of those subscribers into leads to meet at least part of their quota.

Large software publishers are also often pretty successful with inbound. They have strong marketing teams, large marketing budgets, and they’re making a substantial and consistent investment in marketing.

No Magic Wand For Inbound Marketing

But if you have not been consistently investing in your content strategy, there is no magic wand to suddenly make inbound start performing. It takes steady, substantial investment of time and money to make it work. You can’t turn it on today and start generating qualified leads next week.

So while you absolutely MUST invest in content and inbound marketing, most firms need to find additional ways to generate sufficient pipeline to meet your sales goals.

LinkedIn Prospecting Can Help

LinkedIn provides a great way for your sales team to find and convert qualified prospects.

Want to learn how to do this? Check out my free webinar where I teach what I did to book 125 sales calls in 6 months using only LinkedIn and Google.

BTW, I strongly recommend against outsourcing your LinkedIn outreach. I’ve tried it with a few different providers. The results were not great. You’ll get far better results if you learn the strategy and do the outreach yourself. The webinar link below will show you how to do it.

If you’re ready to fill your pipeline with well-qualified leads, join the class. I’m excited to help you supercharge your prospecting using LinkedIn!

If you’d like to learn more before signing up, visit this page to get all the details.

Supercharge your account prospecting

Register here to get email tips on how to use LinkedIn to fill your pipeline with highly qualified leads. 

You’ll learn key steps for a multi-touch process that gets you access at the highest level in your most coveted accounts.  

This article originally appeared at the PropelGrowth Learning Website.

How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
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Candyce Edelen
CEO at PropelGrowth
Candyce is the founder and CEO of PropelGrowth. She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. Now, she helps financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement. Contact Candyce at +1 970-300-2280.
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Latest posts by Candyce Edelen (see all)
  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?

Filed Under: PropelGrowth Blog

About Candyce Edelen

Candyce is the founder and CEO of PropelGrowth. She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. Now, she helps financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement. Contact Candyce at +1 970-300-2280.

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back