Having a healthy number of leads is a crucial part of driving revenue. But often B2B marketers are challenged by determining what constitutes a qualified lead. This is often because they’re unclear about where a given prospect is in the buying cycle. The result? Sales wastes their time contacting people that are not yet ready […]
Email marketing is so popular among B2B marketers because it provides a cost-effective way of communicating an offer to a large audience. Perhaps more importantly, it delivers an excellent return on investment (ROI). In fact, according to iContact, for every $1 spent on email marketing, businesses see a $44.25 ROI. But it’s not enough to […]
In this age of information overload, it’s certainly not easy to entice people to sign-up for yet another email marketing subscription. In fact, studies show that the average corporate employee receives approximately 105 emails per day. Not only does this overwhelm recipients, but it also makes them more discerning about which companies they allow to […]
Email marketing remains one of the most effective communication vehicles among today’s marketers. In fact, according to the B2B Email Marketing Benchmark Report, 74% of B2B marketers believe that email marketing is critical to their success. A well-executed email should be visually appealing, educate your target audience on your offer, and drive recipients to action. […]
Lead qualification can be an arduous task. Effectively engaging buyers through the stages of the buying process is a challenge that many sales and marketing teams cannot meet with internal resources alone. Professionals responsible for lead generation and lead management are becoming painfully aware of this. I recently came across a discussion on lead generation […]
We see most marketing departments tracking conversion strictly from new leads to sales. In reality, leads should pass through multiple stages, and conversion rates at each stage should be tracked to measure the effectiveness of marketing and pre-sales activities.