Constructing an Effective B2B Lead Generation Plan

Effective B2B lead generation is a mix of art and science

Having a healthy number of leads is a crucial part of driving revenue. But often B2B marketers are challenged by determining what constitutes a qualified lead. This is often because they’re unclear about where a given prospect is in the buying cycle. The result? Sales wastes their time contacting people that are not yet ready […]

B2B Email Marketing Content That Generates Leads


Email marketing is so popular among B2B marketers because it provides a cost-effective way of communicating an offer to a large audience. Perhaps more importantly, it delivers an excellent return on investment (ROI).  In fact, according to iContact, for every $1 spent on email marketing, businesses see a $44.25 ROI. But it’s not enough to […]

How To Generate More Opt-ins With Your Email Marketing Campaign

E-mail opt-in for lead generation is not easy, but possible with these tips.

In this age of information overload, it’s certainly not easy to entice people to sign-up for yet another email marketing subscription. In fact, studies show that the average corporate employee receives approximately 105 emails per day. Not only does this overwhelm recipients, but it also makes them more discerning about which companies they allow to […]

5 Tips for Driving Conversions in B2B Email Marketing

The goal of email marketing is lead conversion

Email marketing remains one of the most effective communication vehicles among today’s marketers. In fact, according to the B2B Email Marketing Benchmark Report, 74% of B2B marketers believe that email marketing is critical to their success. A well-executed email should be visually appealing, educate your target audience on your offer, and drive recipients to action. […]

PropelGrowth B2B Marketing [r]Evolution Video

Creating powerful and relevant content is hard work As just about anyone involved in content marketing will tell you, creating relevant content is challenging. Generating great content is downright difficult. It requires a lot of thought and attention to the dynamics of a particular topic. With that in mind, we marketers can be sure of […]

Using Social Media to Find New Clients


I recently came across a series of posts at the InvestmentPal Blog that have some compelling statistics. InvestmentPal cites a HubSpot survey which found that financial services companies using social media were most likely to acquire customers through LinkedIn and their blog, with Twitter placing third and Facebook a distant fourth. Other interesting stats from […]

8 Tips for Outsourcing Lead Management

Lead qualification can be an arduous task. Effectively engaging buyers through the stages of the buying process is a challenge that many sales and marketing teams cannot meet with internal resources alone. Professionals responsible for lead generation and lead management are becoming painfully aware of this.  I recently came across a discussion on lead generation […]

B2B Lead Conversion Rates

New inquiries convert to sales ready leads, which convert to sales opportunities.

We see most marketing departments tracking conversion strictly from new leads to sales. In reality, leads should pass through multiple stages, and conversion rates at each stage should be tracked to measure the effectiveness of marketing and pre-sales activities.

Great content is crucial to lead generation

More and more B2B marketers are leveraging search, email, and other online tactics to generate leads. But the most important starting point is strong, thought-provoking, and business-oriented content.