Is Klout Inversely Related to Real Influence?

Getting serious about social media

A few months ago, PropelGrowth got more serious about how we were using Twitter. We committed to tweeting daily, we set up a strategy for what to tweet, how often, and how to engage. As we worked on it, we found our Klout scores slowly rising.

Klout became my virtual report card

While I’ve never been convinced that Klout is actually worth watching, I found myself checking it daily, as if it were a report card on my social efforts. During the month of August and the first week of September, my score gradually rose to a 47. Not much compared to some of you influencers out there, but a nice jump from where I started.

As live interactions and influence increased, Klout decreased

But then I started getting really busy. I traveled to speak at a conference in Chicago and to meet with clients in Connecticut, I’m involved in planning several capital markets industry events, which is taking a lot of phone and meeting time. We’ve got quite a bit of new business demand, requiring me to spend more time working with clients to devise their strategy, prepare proposals, develop thought leadership programs, refine messaging, plan events, and oversee content development.

So as my in-person influence increased, my Twitter activity naturally took a hit. The week I went to Chicago, where I was having a lot of real influence, my Klout score fell 12 points.

A social media mistake

Then I read an interesting blog post on the {Grow} blog about a big social media mistake. As I considered the points Stanford made in his blog post, I thought about the fact that most of my Twitter following is made up of social media, marketing, and sales training people. Not my target market. No offense intended to these wonderful people, but my business depends upon my influence with a Capital Markets audience.

Is Klout inversely related to real influence?

My goal is to communicate with the thought leaders in financial technology companies, broker-dealers, exchanges, asset managers and the like. These people are connected to me on LinkedIn and through professional organizations and client relationships, but most of them are not following me on Twitter. So I ask you, could Klout actually be a scorecard of how much I’m NOT influencing my target market? If my Klout score is going up, is it because I’m interacting a great deal on Twitter, but not spending enough time on the phone or in meetings with clients and prospects where I have the greatest influence? So as my Klout score goes up, is my real influence declining?

What say you?

Are you a big believer in Klout? Do you agree or disagree with my premise?

High Speed Market Data #003

In our third installment of the TrendSpotters Thought Leadership Series, I interviewed Frank Piasecki from ACTIV Financial about the trends in high speed market data.

Play

Frank Piasecki of ACTIV FinancialWe talked about the evolving needs of firms of varying size and business focus – from large multinational sell sides to medium buy sides to high frequency proprietary trading. In the past few years, most firms have had to focus on reducing market data latency to the lowest possible level within their budgetary restraints. However, latency is not the only consideration. Throughput is also a big issue, as is normalizing market data from multiple sources and managing it within the consuming facility’s infrastructure.

Frank points out in the interview that firms need to consider several key issues in thinking through market data infrastructure:

  • Coverage – what asset class, data breadth and regional feeds are needed?
  • Applications – will the data be used to support click trading, high touch trading or algorithmic black boxes? All have very different criteria for how they consume and use market data
  • Location – will the consuming system be co-located with the market data source?
  • Volume – what is the volume of the feed, and what demands will this place on infrastructure?

Low latency has different definitions based on the type of data and asset class. For example, equity options data is very different in character, speed, and throughput than fixed income data. Different use cases also demand different types of data. For example, click trading may need substantial conflation and filtering to show the trader what they need, while an HFT strategy needs to see every quote and every tick.

We also discussed the increasing global nature of trading, even for smaller shops. Frank pointed out that even very modest shops are trading in multiple regions in Europe, Asia, North America, and Latin America. These smaller shops are now able to take advantage of infrastructure that has been built up by the industry over time to gain cost effective access to global data streams.

ACTIV Financial LogoLarge institutions have broader needs. They need to source an aggregated set of global data plus internally generated data, and then distribute it to a wide group of applications, each of which requires very different views of the data. In addition, as competition increases in Europe and Asia, more data feeds are available from the various ATS’s, ECNs and MTFs. Trading volume has grown around the globe, causing market data volumes to grow dramatically and putting pressure on existing infrastructure.

We discussed some of the trends in Europe and Asia. In the EU, the lack of a consolidated tape persists in spite of MiFID.  Issues driving this include disparate trading rules, a lack of standardization in trade conditions, and proprietary symbology. In Asia, the problem is different. There, the sheer distance between venues is enormous. Other issues affecting aggregation of Asian data include language barriers, regulatory differences, limited transparency, and a high cost for connectivity infrastructure.

We also talked about hardware acceleration. Whether through FPGA or other strategies, many firms are now starting to adopt hardware acceleration not only as a means of reducing latency, but more importantly as a way to reduce cost. These methods use less horsepower, less space and less electricity; making them extremely attractive for managing skyrocketing market data volumes and the associated infrastructure costs.

Hardware acceleration is a hot topic, and we’re going to do a TrendSpotters installment specifically on this trend. So stay tuned.

For now, enjoy my interview with Frank! Click here to listen to the podcast.  If you prefer, you can download the transcript of the recording here.

We welcome your comments. Please join with us in the TrendSpotters discussion community, where you can share your opinions, ask Frank questions, and debate the issues with other community members. We’d love to have you involved in the discussion. You can also join the conversation on Twitter by using the hashtag #TrendSpotters.

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TrendSpotters by PropelGrowth is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Coming Soon – TrendSpotters Series

TrendSpotters Thought Leadership Series

This year, PropelGrowth is embarking on a new thought leadership series called “TrendSpotters,” which I’m very excited about. The program will include podcasts, articles, and blog posts on key trends in the capital markets industry.

The series focuses on the people, companies and issues that are shaping the future of financial services. Each installment will feature thought-provoking discussions with industry leaders about important trends and “hot button” issues affecting the industry.

The core of the series will be a collection of 20 minute recordings of interviews with key industry thought leaders. From the recordings and our discussions with these thought leaders, we’ll also deliver articles and other content that give more detailed information about the trends discussed.

Production on the series has already begun, and we’ve got an outstanding cast of thought leaders already participating. Our topics will cover a broad range of issues affecting the industry, and we’ll include subjects that cover front, middle, and back office in all major asset classes.

Stay tuned for upcoming interviews about trends in order management and execution management systems, high speed market data delivery, voice-supported high touch trading, risk management and the new Market Access Rule, and the latest developments in foreign exchange ecommerce.

We look forward to hearing your comments and suggestions as we roll out this series. The first recording should be released in the next couple of weeks. You can click here to subscribe to the blog. We’ll send out updates with abstracts, speaker bios, and links to each new recording as we release them.

If you’d like to be a guest on TrendSpotters and are in the Capital Markets, contact series producer Phil Donaldson at 212.812.3998 or click here.

If you’d like to placed on our mailing list to be alerted when the series begins, click here.