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You are here: Home / Search for "lead nurture"

Search Results for: lead nurture

B2B Lead Generation and Lead Nurturing

The biggest challenge for many tech firms is insufficient qualified lead flow. In order to grow, you need to increase both the quantity and quality of deals in the pipeline. But you also need to keep leads that aren’t yet sales-ready from falling through the cracks. PropelGrowth helps clients generate qualified leads, converting those that […]

Turning Disqualified Leads Into Sales Gold with Michael Brenner – Episode 005

By Candyce Edelen

A conversation with Michael Brenner, Marketing Insider Group.

No matter how much you spend on lead acquisition, there will never be enough qualified, sales-ready leads to support a large sales team. And unfortunately, most sales organizations toss out non-sales-ready leads instead of recycling them. A few years ago, Michael Brenner was running Global Marketing and Content Strategy at SAP. He decided to run […]

Filed Under: PropelGrowth Blog, TrendSpotters

Content For Nurturing Mid- And Late-Stage Leads

By Candyce Edelen

Tips for improved nurturing content through sales and marketing collaboration.

Financial technology marketers are steadily improving at creating awareness-stage marketing content. Many who were once verbose and blustery are now producing more customer-centric thought leadership. The white papers, blogs and articles they produce today provide substantially more value to the audience and are doing a better job of attracting leads into the funnel. However, fin-tech […]

Filed Under: Lead Nurturing, PropelGrowth Blog Tagged With: nurture

B2B Lead Conversion – Qualification Matters

By Candyce Edelen

I need your sales forecasts, account plans, expense reports, and territory plans next Monday. And by the way, why haven't you called those leads from Marketing?

“If you are sending inquiries to your sales team prior to a true qualification, you are wasting money and the precious time of your sales team.”     — Michael Brenner Last week, I came across an excellent blog post from Michael Brenner about B2B lead conversion rates called “Hey Marketing, an Inquiry Is Not a […]

Filed Under: Lead Nurturing, PropelGrowth Blog Tagged With: lead conversion

Constructing an Effective B2B Lead Generation Plan

By Christina Oswald

Effective B2B lead generation is a mix of art and science

Having a healthy number of leads is a crucial part of driving revenue. But often B2B marketers are challenged by determining what constitutes a qualified lead. This is often because they’re unclear about where a given prospect is in the buying cycle. The result? Sales wastes their time contacting people that are not yet ready […]

Filed Under: Lead Generation, PropelGrowth Blog Tagged With: lead generation, lead management

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

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Connect With Phil

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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Copyright © 2022 PropelGrowth LLC · Designed by Phil Donaldson

  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back