Creating targeted content for a specific audience makes a huge difference in marketing results. Last week, an Acumatica partner asked me why they’re not attracting Acumatica leads. They hired a marketing agency to write weekly blog posts and promote them via social media. But the traffic to the partner’s site is still low, and the […]
About Candyce Edelen
Acumatica VARs – Stop Expecting Marketing Miracles
Acumatica VARs – marketing needs to be an ongoing investment. Build your brand, create content and your unique voice to Acumatica content. Set up your campaigns, and be patient. It takes time to build momentum. This is the last article in our series about how to leapfrog your competition. My first article talked about why […]
Acumatica VARs – Build YOUR Brand, Not the Platform’s
Acumatica VARs – if you’re going to grow your business, you have to focus branding your business, not branding the product. Our last three articles about leapfrogging the competition talked about developing your go-to-market strategy and your niche. We also discussed the need to stop selling accounting software and start spotlighting your team’s expertise. Once […]
Acumatica VARs – Stop Selling Accounting Software
In my last article, I talked about the importance of a niche focus. This is crucial to your success. You select your target niche based on your own business experience. Deploying a new ERP platform creates a huge risk for a company. Rollout failures are common, and they’re often at least partially blamed on implementation […]
Acumatica VARs – The Riches Are in the Niches
Acumatica VARs – a niche strategy is the second step to leapfrog your competition and speed up the growth and profitability of your business. My last article for Acumatica VARs about leapfrogging your competition showed you how to figure out your unique value proposition. It is based on your unique business strategy, your ideal customer […]
