Acumatica VARs – if you’re going to grow your business, you have to focus branding your business, not branding the product. Our last three articles about leapfrogging the competition talked about developing your go-to-market strategy and your niche. We also discussed the need to stop selling accounting software and start spotlighting your team’s expertise. Once […]
Acumatica VARs – Stop Selling Accounting Software
In my last article, I talked about the importance of a niche focus. This is crucial to your success. You select your target niche based on your own business experience. Deploying a new ERP platform creates a huge risk for a company. Rollout failures are common, and they’re often at least partially blamed on implementation […]
Acumatica VARs – The Riches Are in the Niches
Acumatica VARs – a niche strategy is the second step to leapfrog your competition and speed up the growth and profitability of your business. My last article for Acumatica VARs about leapfrogging your competition showed you how to figure out your unique value proposition. It is based on your unique business strategy, your ideal customer […]
Acumatica VARs – Leapfrog Your Competition
Acumatica VARs – if you develop a solid go-to-market strategy, you can leapfrog your competition and speed up the growth and profitability of your business. As an Acumatica reseller, you have hundreds of competitors all selling similar products. The competition is fierce. With so many VARs (value added resellers) selling essentially the same things, it […]
Is Your Business Stuck? Here’s a Recipe for Growth
The 5 operating conditions necessary for scale are a recipe to help a post-startup business grow into 8 figures of revenue and hit mid-market stability.
