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You are here: Home / Archives for Candyce Edelen

For 2020, Let’s Cultivate an Attitude of Gratitude

By Candyce Edelen

As we enter the second decade of the 21st century, let's work to embrace a mindset of gratefulness.

 In our insanely busy, instant gratification society, we can move so fast that happiness becomes fleeting…even unattainable. As an entrepreneur, I’m by no means immune to the problem. But if we’re not careful, this pursuit of achievement, status and wealth can be self-destructive, leading to serious health and family difficulties.  Striving leads to discontent […]

Filed Under: PropelGrowth Blog

CRE Trends – Developing a Tenant-Centric Mindset

By Candyce Edelen

Candyce Edelen discusses the commercial real estate trend toward customer-centricity

This article originally appeared at Propmodo, found here. There is a growing trend in the commercial real estate (CRE) industry to develop a more customer-centric (or tenant-centric) strategy to help improve returns. One area that’s quickly evolving is the commercial office niche. The influx of Millennials into the workforce is driving change in every aspect […]

Filed Under: PropelGrowth Blog

Six Key Trends in the Coworking Industry

By Candyce Edelen

The impact of coworking on commercial real estate is discussed in this article by Candyce Edelen and Donna Salvatore.

The following article on trends in the coworking industry is co-authored by Donna Salvatore, CEO of Megalytics and Candyce Edelen of PropelGrowth. It is derived from a research study on the coworking industry conducted by Megalytics in 2H 2018. They also co-authored a related article: Coworking: More Than Just a Fad? Coworking has grown dramatically in the past five years […]

Filed Under: PropelGrowth Blog

Coworking: More Than Just a Fad?

By Candyce Edelen

Coworking industry is growing quickly, but can it survive an economic downturn?

The following article is co-authored by Donna Salvatore, CEO of Megalytics and Candyce Edelen of PropelGrowth. It is derived from a research study on the coworking industry conducted by Megalytics in 2H 2018. The nature of work, particularly in the knowledge economy, has changed dramatically in the past decade. New trends in the rise of […]

Filed Under: PropelGrowth Blog

Focus. For a Small Business or Technology Startup, It’s Essential

By Candyce Edelen

Having a tightly focused target market is crucial to early stage success for SMB fintech firms.

About 18 years ago, I received advice that transformed my view on business and the trajectory of my career. A partner and I were launching a technology startup offering an application integration platform. It was a horizontal play, and we were chasing pretty much any prospect who would listen to us. We in the late […]

Filed Under: Acumarketing, PropelGrowth Blog

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice
  • Acumatica VARs – Spending Money on Marketing with No Results?

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3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
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