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You are here: Home / Archives for Christina Oswald

5 Tips for Creating a Top-Performing SlideShare Presentation

By Christina Oswald

5 helpful tips to make your SlideShare presentations shine.

Move over, Twitter and LinkedIn. SlideShare is on track to becoming one of the most influential social media platforms of our day. Ranked among the top 120 most-visited websites in the world, this presentation-sharing site averaged 60 million unique visitors a month in 2013, and had 215 million page views. But while SlideShare is recognized as an […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: slideshare

5 Tips to be an All-Star Email Marketer

By Christina Oswald

In 2013, we posted a blog post titled, 5 Tips for Driving Conversions in B2B Email Marketing. To our delight, this post generated a lot of interest amongst our readers. As such, we’ve decided to revisit the email marketing topic and provide more tips for boosting success. Here goes! Tip #1: Initiate a Conversation In […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: email marketing

Optimize Your Inbound Marketing Program

By Christina Oswald

Substantially increase marketing ROI by optimizing your inbound marketing program

Inbound marketing is all about attracting and engaging your audience with online content that answers a question or fulfills a need. But many FinTech marketers struggle with developing a strategy that will help them get the most out of their inbound investment. One challenge companies face when developing content is gearing the right message to […]

Filed Under: Marketing Strategy, PropelGrowth Blog

Content Curation Enriches Content Marketing Programs

By Christina Oswald

Content curation is the practice of identifying, summarizing and sharing high-quality articles, blogs and other relevant content with your target audience. It can be an incredibly effective (and inexpensive) tactic for raising awareness of your brand, if it’s backed by a solid content marketing strategy. The beauty of content curation is that you don’t need […]

Filed Under: Content Marketing, PropelGrowth Blog

Email Marketing – Implied vs Explicit Consent

By Christina Oswald

In an earlier blog post, Complying With Anti-spam Laws, I gave a breakdown of the various email marketing laws by region. I also promised that this week I would provide greater detail on the concepts of implied consent and express consent as they relate to the different regions. So, here goes: A High Level Comparison […]

Filed Under: Content Marketing, PropelGrowth Blog

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PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back