Move over, Twitter and LinkedIn. SlideShare is on track to becoming one of the most influential social media platforms of our day. Ranked among the top 120 most-visited websites in the world, this presentation-sharing site averaged 60 million unique visitors a month in 2013, and had 215 million page views. But while SlideShare is recognized as an […]
5 Tips to be an All-Star Email Marketer
In 2013, we posted a blog post titled, 5 Tips for Driving Conversions in B2B Email Marketing. To our delight, this post generated a lot of interest amongst our readers. As such, we’ve decided to revisit the email marketing topic and provide more tips for boosting success. Here goes! Tip #1: Initiate a Conversation In […]
Optimize Your Inbound Marketing Program
Inbound marketing is all about attracting and engaging your audience with online content that answers a question or fulfills a need. But many FinTech marketers struggle with developing a strategy that will help them get the most out of their inbound investment. One challenge companies face when developing content is gearing the right message to […]
Content Curation Enriches Content Marketing Programs
Content curation is the practice of identifying, summarizing and sharing high-quality articles, blogs and other relevant content with your target audience. It can be an incredibly effective (and inexpensive) tactic for raising awareness of your brand, if it’s backed by a solid content marketing strategy. The beauty of content curation is that you don’t need […]
Email Marketing – Implied vs Explicit Consent
In an earlier blog post, Complying With Anti-spam Laws, I gave a breakdown of the various email marketing laws by region. I also promised that this week I would provide greater detail on the concepts of implied consent and express consent as they relate to the different regions. So, here goes: A High Level Comparison […]
