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You are here: Home / Archives for Contributor

Correlation vs Causation in Marketing Analytics

By Contributor

Marketing analytics and strategy to grow social engagement, traffic and leads

The following is a guest post by Adam Hutchinson, Senior Marketing Manager at Socedo.  If you’re like us, you face the same problem every time you sit down to create a marketing plan, whether it’s for the next campaign, the next quarter, or the next year: you don’t know which activities are bringing in the […]

Filed Under: PropelGrowth Blog

To Plan and Scale Account-Based Interactions, Get Your Priorities Straight

By Contributor

Gain insights into orchestrating ABM interactions

The following is a guest post by Peter Herbert, VP of Marketing at Terminus.  Account-based interactions are the tactics and activities orchestrated to engage a target account. Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM). After all, you can’t go “account-based” simply […]

Filed Under: PropelGrowth Blog

The 5 Levels of Account Orchestration

By Contributor

The following article about orchestrating an account-based strategy is a guest post by Jon Miller, CEO and Founder of Engagio. Account Orchestration to Address Unique Account Needs You likely have a particular goal in mind for each of your target accounts. You may want some accounts to take a meeting, others to renew, and others to become an advocate […]

Filed Under: PropelGrowth Blog

Key Findings from our 2nd Annual Investment Management Marketing Roundtable

By Contributor

Synthesis Technology's Emilie Totten shares takeaways from a special roundtable of asset management marketers.

The following is a guest post by Emilie Totten, Marketing Manager at Synthesis Technology. It originally appeared here. The Investment Management Marketing Roundtable In May 2017, we hosted a private roundtable, moderated by Candyce Edelen of PropelGrowth. At the table were 15 senior marketers from various investment management firms. This was our second annual event, with […]

Filed Under: PropelGrowth Blog

Account-Based Selling and How it Can Help Your Sales Team

By Contributor

Learn about an account-based approach to prospecting versus the more popular lead-based and contact-based approaches.

The following is a guest post by Dan Sincavage, Co-founder and Chief Operating Officer at Tenfold. The original article appeared here. Account-based selling is nothing new. We practically saw it every week back when the series “Mad Men” ran. Remember how ‘cool’ it was for Don Draper to get personal and talk his way into big […]

Filed Under: PropelGrowth Blog

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

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Connect With Phil

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back