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Financial Services Content Marketing and Content Strategy

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You are here: Home / Archives for Acumatica

Tips from 8 ERP Resellers on How to Leapfrog Your Competition​

By Candyce Edelen

Interactive white paper for Acumatica partners.

This interactive white paper consolidates our five-step plan to grow the revenue and profitability of Acumatica Partner’s ERP business. Check it out at compelling.media.

Filed Under: Acumatica

Acumatica VARs – Stop Expecting Marketing Miracles

By Candyce Edelen

Acumatica VARs – marketing needs to be an ongoing investment. Build your brand, create content and your unique voice to Acumatica content. Set up your campaigns, and be patient. It takes time to build momentum. This is the last article in our series about how to leapfrog your competition. My first article talked about why […]

Filed Under: Acumatica, PropelGrowth Blog

Acumatica VARs – Build YOUR Brand, Not the Platform’s

By Candyce Edelen

Acumatica VARs – if you’re going to grow your business, you have to focus branding your business, not branding the product. Our last three articles about leapfrogging the competition talked about developing your go-to-market strategy and your niche. We also discussed the need to stop selling accounting software and start spotlighting your team’s expertise. Once […]

Filed Under: Acumatica, PropelGrowth Blog

Acumatica VARs – Stop Selling Accounting Software

By Candyce Edelen

It's time for Acumatica VARs to stop merely selling ERP software and sell their expertise.

In my last article, I talked about the importance of a niche focus. This is crucial to your success. You select your target niche based on your own business experience. Deploying a new ERP platform creates a huge risk for a company. Rollout failures are common, and they’re often at least partially blamed on implementation […]

Filed Under: Acumatica, PropelGrowth Blog

Acumatica VARs – The Riches Are in the Niches

By Candyce Edelen

Acumatica VARs – a niche strategy is the second step to leapfrog your competition and speed up the growth and profitability of your business. My last article for Acumatica VARs about leapfrogging your competition showed you how to figure out your unique value proposition. It is based on your unique business strategy, your ideal customer […]

Filed Under: Acumatica, PropelGrowth Blog

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

View LinkedIn profile Follow on Twitter 

Connect With Phil

View LinkedIn profile Follow on Twitter 

Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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Copyright © 2021 PropelGrowth LLC · Designed by Phil Donaldson

  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back