• Skip to primary navigation
  • Skip to main content
  • Skip to footer

PropelGrowth

Human-to-human social sales training

Menu
  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Close
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
    • PropelGrowth LinkedIn Prospecting Mastery course
    • Close
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Close
    • Close
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Close
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Close
    • The TrendSpotters Podcast Series
    • Close
  • Blog
  • Contact
    • Close
You are here: Home / Archives for PropelGrowth Blog / Content Marketing

Why Your Business Needs A Content Strategy

By Candyce Edelen

Diagram - Buyers Decide Requirements Before Talking to Sales

  Is top line growth a key objective for your firm this year? If so, then a content marketing strategy is a crucial component of your sales and marketing plans. Recent research from CEB found that on average, buyers are framing their concept of a solution and deciding on requirements when they’re only 37% of […]

Filed Under: Content Marketing, PropelGrowth Blog

Roadmap to Strategic and Compliant Email Marketing

By Candyce Edelen

Become an email compliance boss with this e-book from PropelGrowth.

Email marketing continues to be one of the most effective and cost-efficient tools in the marketer’s toolbox. But strategic and compliant email marketing is not easy. Marketing automation and emerging technologies supporting account-based marketing allow you to make emails far more relevant and personalized. Marketing automation allows you to segment and deliver emails to just the right […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: email marketing

How To Create A FinTech White Paper That Helps Convert

By Candyce Edelen

Tips for turning your white paper into an effective lead conversion tool.

Well-targeted and effectively written white papers can be powerful B2B lead conversion tools that move leads further in their buying process. But to be effective, they must be directly relevant to your target audience, address their specific business concerns, and provide the kind of information that helps trigger a transition from one buying stage to […]

Filed Under: Content Marketing, PropelGrowth Blog

How To Take Stock Photos To The Next Level

By Phil Donaldson

it's time to get creative with the use of stock art.

As human beings, we’re drawn to pictures. Well-crafted visuals can aid storytelling and attract eyeballs. They can also help to distinguish our brands. Good graphic design really matters — especially now. Between the extremely active blogosphere and 24×7 social posting, the use of images on the Internet is red-hot. Laughing Stock Back in the day, […]

Filed Under: Content Marketing, PropelGrowth Blog

Marketing Needs to Be Compulsively Customer-Centric

By Candyce Edelen

Making content relevant to customers takes a significant commitment to success.

A few weeks ago, I wrote about how content marketing seems to be slipping into the “Trough of Disillusionment.” This is the second installment in that series. Unless marketers are compulsively customer-centric, they’ll continue to struggle. As I mentioned in the last article, a key reason for the disillusionment with content marketing is that it has […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: customer centric marketing

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 13
  • Go to Next Page »

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

View LinkedIn profile Follow on Twitter 

Connect With Phil

View LinkedIn profile Follow on Twitter 

Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

  • Home
  • Who We Are
  • What We Do
  • Who We Do It For
  • Resources
  • Blog
  • Contact
  • Search

Copyright © 2022 PropelGrowth LLC · Designed by Phil Donaldson

  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back