Is top line growth a key objective for your firm this year? If so, then a content marketing strategy is a crucial component of your sales and marketing plans. Recent research from CEB found that on average, buyers are framing their concept of a solution and deciding on requirements when they’re only 37% of […]
Roadmap to Strategic and Compliant Email Marketing
Email marketing continues to be one of the most effective and cost-efficient tools in the marketer’s toolbox. But strategic and compliant email marketing is not easy. Marketing automation and emerging technologies supporting account-based marketing allow you to make emails far more relevant and personalized. Marketing automation allows you to segment and deliver emails to just the right […]
How To Create A FinTech White Paper That Helps Convert
Well-targeted and effectively written white papers can be powerful B2B lead conversion tools that move leads further in their buying process. But to be effective, they must be directly relevant to your target audience, address their specific business concerns, and provide the kind of information that helps trigger a transition from one buying stage to […]
How To Take Stock Photos To The Next Level
As human beings, we’re drawn to pictures. Well-crafted visuals can aid storytelling and attract eyeballs. They can also help to distinguish our brands. Good graphic design really matters — especially now. Between the extremely active blogosphere and 24×7 social posting, the use of images on the Internet is red-hot. Laughing Stock Back in the day, […]
Marketing Needs to Be Compulsively Customer-Centric
A few weeks ago, I wrote about how content marketing seems to be slipping into the “Trough of Disillusionment.” This is the second installment in that series. Unless marketers are compulsively customer-centric, they’ll continue to struggle. As I mentioned in the last article, a key reason for the disillusionment with content marketing is that it has […]
