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You are here: Home / Archives for PropelGrowth Blog / Lead Nurturing

Are You Recycling Lost Opportunities?

By Candyce Edelen

Are your leads falling through the cracks? Here's how to work on that.

How do you handle lost sales opportunities? Does all the follow-up responsibility lie with Sales? Do you ever worry that sales that end in no decision (or aren’t ready to close right away) fall through the cracks because your sales team forgot to follow up? A 3-Year-Old Proposal One of our clients had an exciting thing happen recently. […]

Filed Under: Lead Nurturing, PropelGrowth Blog Tagged With: lead generation, lead nurturing, recycling leads, sales

Content For Nurturing Mid- And Late-Stage Leads

By Candyce Edelen

Tips for improved nurturing content through sales and marketing collaboration.

Financial technology marketers are steadily improving at creating awareness-stage marketing content. Many who were once verbose and blustery are now producing more customer-centric thought leadership. The white papers, blogs and articles they produce today provide substantially more value to the audience and are doing a better job of attracting leads into the funnel. However, fin-tech […]

Filed Under: Lead Nurturing, PropelGrowth Blog Tagged With: nurture

6 Tips for Nurturing Existing Customers

By Candyce Edelen

With lead nurturing, 1 retained customer equals 4 sales prospects.

A Bird in the Hand is Worth Four in the Bush We talk a lot about creating demand, generating leads and acquiring customers in this blog. But marketers also need to focus on customer retention. Consider this: most sales organizations close about one out of every four qualified opportunities. So that means if you have a […]

Filed Under: Lead Nurturing, PropelGrowth Blog

B2B Lead Conversion – Qualification Matters

By Candyce Edelen

I need your sales forecasts, account plans, expense reports, and territory plans next Monday. And by the way, why haven't you called those leads from Marketing?

“If you are sending inquiries to your sales team prior to a true qualification, you are wasting money and the precious time of your sales team.”     — Michael Brenner Last week, I came across an excellent blog post from Michael Brenner about B2B lead conversion rates called “Hey Marketing, an Inquiry Is Not a […]

Filed Under: Lead Nurturing, PropelGrowth Blog Tagged With: lead conversion

Is Your Late Stage Content Increasing Fear?

By Candyce Edelen

Lately, I’ve been considering a change to PropelGrowth’s bookkeeping system, and this process has sent me down the trail of hunting for answers to lots of questions online. Part of my evaluation has included reviewing QuickBooks Online. Experimenting with Promotional Pricing The QuickBooks marketing department is experimenting with introductory pricing (a QB sales rep confirmed […]

Filed Under: Lead Nurturing, PropelGrowth Blog

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

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3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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Copyright © 2022 PropelGrowth LLC · Designed by Phil Donaldson

  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back