Should you use double opt-in to comply with global anti-spam legislation? Not necessarily. But you should explicitly confirm a subscriber’s intent to subscribe. Countries around the world have been establishing and ramping up enforcement of anti-spam laws in an effort to curb the massive problem of spam and phishing. While the US rules tend to […]
Be Careful How You Name Email Campaigns
Most email marketing and marketing automation platforms require you to name email campaigns when you set them up. Often, marketing departments will give them names that mean something internally, but don’t necessarily have the same meaning to your target audience. As long as the recipient never sees the internal name, there’s no problem. But many systems use […]
