A few years ago, I wrote an article on how to use the Blue Ocean concept of a Strategy Canvas to develop a competitive strategy. That page continues to be one of the most popular pages on the PropelGrowth website for search traffic. The focus of Blue Ocean Strategy is creating “new market space that is […]
Marketing ROI – It’s All About Revenue
Demonstrating marketing ROI is all about proving Marketing’s contribution to revenue. Last week, PropelGrowth launched our first Marketing Mind Meld Round Tables. We gathered 14 highly experienced marketers together in two sessions to talk shop. Thank you to Fuze for being our first sponsor and providing us with a VERY COOL virtual meeting platform. I’ll be blogging about […]
Early Stage Does Not Mean Entry Level
Recently, I’ve been working with a few clients who are struggling to make their content marketing programs deliver revenue. These firms are generating a tremendous content, but it’s not working. While the content generates traffic and gets a lot of conversions, the vast majority of the “leads” are not qualified. Instead, they’re students, entry level […]
Is Account-Based Marketing Right for Your Company?
You probably see the term “account-based marketing” (ABM) pretty frequently of late. The hype has grown over the past 12 months, with hundreds of articles, blogs, webinars, podcasts, videos and events devoted to the topic. At least a couple dozen new vendors have sprung up with solutions focused on ABM, adding to the noise. Even […]
How to Stop Losing to “No Decision”
Many of our clients are experiencing longer and longer sales cycles, and the longer the sales cycle, the more financially painful losing becomes. At the same time, the propensity for “No Decision” losses is increasing. Let’s talk about how these trends affect your sales process and what you can do about it. Buying Technology is […]
