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You are here: Home / Archives for PropelGrowth Blog / Marketing Strategy

Update to the Strategy Canvas

By Candyce Edelen

There are advantages to a strategy canvas that can help your business find new paths to revenue.

A few years ago, I wrote an article on how to use the Blue Ocean concept of a Strategy Canvas to develop a competitive strategy. That page continues to be one of the most popular pages on the PropelGrowth website for search traffic. The focus of Blue Ocean Strategy is creating “new market space that is […]

Filed Under: Marketing Strategy, PropelGrowth Blog

Marketing ROI – It’s All About Revenue

By Candyce Edelen

PropelGrowth Marketing Mind Meld Round Table

Demonstrating marketing ROI is all about proving Marketing’s contribution to revenue. Last week, PropelGrowth launched our first Marketing Mind Meld Round Tables. We gathered 14 highly experienced marketers together in two sessions to talk shop. Thank you to Fuze for being our first sponsor and providing us with a VERY COOL virtual meeting platform. I’ll be blogging about […]

Filed Under: Marketing Strategy, PropelGrowth Blog

Early Stage Does Not Mean Entry Level

By Candyce Edelen

Recently, I’ve been working with a few clients who are struggling to make their content marketing programs deliver revenue. These firms are generating a tremendous content, but it’s not working. While the content generates traffic and gets a lot of conversions, the vast majority of the “leads” are not qualified. Instead, they’re students, entry level […]

Filed Under: Marketing Strategy, PropelGrowth Blog

Is Account-Based Marketing Right for Your Company?

By Candyce Edelen

Insights to help determine if account based marketing is right for your firm.

You probably see the term “account-based marketing” (ABM) pretty frequently of late. The hype has grown over the past 12 months, with hundreds of articles, blogs, webinars, podcasts, videos and events devoted to the topic. At least a couple dozen new vendors have sprung up with solutions focused on ABM, adding to the noise. Even […]

Filed Under: Marketing Strategy, PropelGrowth Blog Tagged With: account-based marketing

How to Stop Losing to “No Decision”

By Candyce Edelen

Learn how to help B2B buying committees reach consensus.

Many of our clients are experiencing longer and longer sales cycles, and the longer the sales cycle, the more financially painful losing becomes. At the same time, the propensity for “No Decision” losses is increasing. Let’s talk about how these trends affect your sales process and what you can do about it. Buying Technology is […]

Filed Under: Marketing Strategy, PropelGrowth Blog Tagged With: customer buying process

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PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back